Embedded Files
Design Elements:
Fonts:
(DO NOT USE HELVETICA)
Headline - size 120
Hello Monday
*exceptions acceptable in terms of size
Subheading - size 28
Hello Monday
*exceptions acceptable in terms of size
Body - size 10
Times
Caption - size 6
Abel
*The caption should only be in black or white.
Color Palette: (Stick to 2 colors MAX per spread)
*exceptions are accepted (in terms of how many colors are used on the spread), but pls talk to the EiCs about it.
Canva Color Codes (use to make infographics):
Green - #12664f. Blue - #779ba6 Yellow - #edbc1c Pink - #dd9ac2 Red - #ae2112
Spacings:
Pica is a term that refers to one box of a grid. (you can turn on the grid on Walsworth by hovering over "View" on the top left corner and clicking "Show Grid"--> "Full Pica")
Spaces between pictures - 1 Pica
Spaces between a picture and body text - 1 Pica
Spaces between a picture and a caption: 1/2 a pica
Infographics:
All graphs (pie chart, bar graph, etc.) should have a title and/or explanation of what the graph is about.
The colors used for the graphs should be the one or two colors used on the spread but with different shades.
Example:
Quotes:
Quote text should be in Times New Roman, Size 18-20 (depending on how long the quote is)
The name should be formatted as "-Name (Grade)" and it should be bolded
Content Elements:
Name Format: Name (Grade)
ex. Brian Baron (12)
Photo By Format:
goes at end of caption
ex: Photo by Layla Sonderling (11).
Example Caption: Katy Perry (10) passes* the ball to Taylor Swift (12) moments before Swift's game-winning goal. The girl's first soccer game of the season against Westford Academy was tied during the fourth quarter until Swift made a goal in the last minute, securing a victory for her team. Swift remarked that "watching the ball go into the goal was the best moment of [her] high school career." Photo by Leonardo DiCaprio (12).
*note: in present tense the verb should be passes, not passing!
Title Format:
Headings, subheadings, or any titles for mods typed in Hello Monday should NOT be in all caps.
Instead, the first letter of each word should be capitalized.
Ex. Seconds to Victory ✅ SECONDS TO VICTORY ❎
Photography Elements:
Dominant Photo:
All spreads should have a dominant photo that draws people's eyes
Dominant photos should be CLEAR and should be one of the best photos you have for the spread
Photo Variety:
The photos used on the spreads should be...
different sizes to avoid creating a repetitive-looking spread
taken in different locations to show variety in location (using photos taken at the same location makes the spread boring)
Cropping Photos:
Photos should be cropped to focus on the subjects
The majority of the photo shouldn't be of the background
Instead of this
Crop it to this
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