Project “PIK” is implemented within the framework of the National Recovery and Resilience Plan 2021–2026 and is financed by European Union funds through the NextGenerationEU instrument.
Research team
Full Professor at the Department of Marketing. Her research focuses on public relations and internal communication, with particular emphasis on communication satisfaction, digital and hybrid communication, and the effects of internal communication on employee engagement and well-being. She has more than twenty-five years of experience in academic research and higher education and is the author and co-author of numerous scientific articles, books, and university textbooks. As the project leader, she is responsible for the development of the theoretical framework, overall research design, coordination of research activities, integration of empirical findings, and dissemination of research results.
Associate Professor at the Department of Organization and Management. She specializes in organizational behavior, with a particular focus on change dynamics, organizational culture, and organizational design. She has extensive experience in quantitative research methods and publishing in international academic journals in the field of management. Within the project, she contributes to the development of the theoretical framework, with a focus on organizational factors, and to the interpretation of findings in the context of organizational structures and employee behavior.
Full Professor at the Department of Marketing. Her academic work lies at the intersection of psychology and communication sciences, with a focus on emotional, cognitive, and motivational aspects of communication processes. She has extensive experience in the development of measurement instruments, quantitative data analysis, and the testing of psychological responses, which makes her particularly responsible for the experimental phases of the project. Within the project, she is in charge of designing and conducting experiments and validating psychological constructs related to employee engagement and trust in communication practices.
Associate Professor at the Department of Enterprise Economics, specializing in crisis management, organizational resilience, and management under conditions of high uncertainty. His research focuses on models of crisis response and strategic adaptation. Within the project, he contributes to the design of experimental studies, the development of crisis scenarios, and the analysis of variables related to communication effectiveness and organizational adaptability.
Full Professor with tenure at the Department of Organization and Management. She has extensive research experience in human resource management, organizational behavior, and internal communication. She is the author and co-author of numerous scientific publications and has led several research projects, including those providing the theoretical foundation of the TPIK model. Within this project, she participates in the development of all components of the model, the design of measurement instruments, quantitative data analysis, and the dissemination of scientific results.
Research and Teaching Assistant at the Department of Organization and Management. Her research focuses on work–life balance, organizational support for balancing professional and private life, and employee engagement, which are also the focus of her doctoral research. She has contributed to several publications as a co-author. Within this project, she is involved in data collection and processing, with particular responsibility for the operationalization and measurement of employee well-being.