Ivan Jajić

Dr. sc. Ivan Jajić asistent je na Ekonomskom fakultetu Sveučilišta u Zagrebu na Katedri za informatiku. Sveučilišni prijediplomski studij na engleskom jeziku “Bachelor Degree in Business” (2016.) završio je na Ekonomskom fakultetu Sveučilišta u Zagrebu, a diplomirao je (2017.) Financijski menadžment na School of Business and Economics, Vrije Universiteit Amsterdam, Nizozemska. Godine 2024. doktorirao je na Ekonomskom fakultetu Sveučilišta u Zagrebu obranivši disertaciju pod naslovom »Internetska kupovina potrošačke elektronike tijekom pandemije bolesti COVID-19«. Izvodi seminarsku nastavu na Sveučilišnom integriranom prijediplomskom i diplomskom studiju, na Stručnom diplomskom studiju Menadžment digitalnog poslovanja te na Stručnom diplomskom studiju Digitalni marketing na Ekonomskom fakultetu Sveučilišta u Zagrebu.

Uža područja znanstvenog interesa su mu digitalne ekonomije, drisruptivne tehnologije i podatkovne znanosti. Sudjeluje na međunarodnim konferencijama kao izlagač i recenzent.

Dobitnik je godišnje nagrade “Društva sveučilišnih nastavnika i drugih znanstvenika u Zagrebu” 2022. godine za znanstveni rad „Deployment of the Microeconomic Consumer Theory in the Artificial Neural Networks Modelling: Case of Organic Food“.

VAŽNIJA DJELA:

Pranjić, I., Jaković, B. i Jajić, I. (2025.), Digital transformation and sustainability in the croatian hotel industry: a comprehensive analiysis of top-rated hotel websites, u: Sever Mališ, S., Načinović Braje, I. i Raguž Krištić, I. (ur.), Proceedings of FEB Zagreb 16th International Odyssey Conference on Economics and Business, Zagreb: Ekonomski fakultet, str. 393-405.

Jurić, V., Jajić, I. i Jaković, B. (2025.), Exploring consumer intention to use 5G technology, Ekonomski vjesnik, 38(1), str. 121–132.

Jajić, I., Pejić Bach, M. i Herceg, T. (2025.), The COVID-19 Influence on the European Countries’ E-commerce: Case of Online Consumer Electronics across Generations X and Y Using Fuzzy C-means Cluster, Procedia Computer Science, (256), str. 206–213. Jajić, I., Milanović, Lj. i Jaković, B. (2025.), Bibliometric and Text Mining Analysis of Metaverse, Augmented Reality, and Virtual Reality Research Trends, u: Turuk, M. i Turčić, I. (ur.), 2nd Global Advances in Management and Entrepreneurship (GAME) Conference - Conference Proceedings, Zagreb: The Entrepreneurship Club, str. 19-30.

Jurić, V., Jajić, I. i Jaković, B. (2025.), Exploring consumer intention to use 5G technology, Ekonomski vjesnik, 38(1), str. 121–132.

Jajić, I., Bach, M. P. i Herceg, T. (2025.), The COVID-19 Influence on the European Countries’ E-commerce: Case of Online Consumer Electronics across Generations X and Y Using Fuzzy C-means Cluster, Procedia Computer Science, (256), str. 206–213.

Pranjić, I., Jaković, B. i Jajić, I. (2023.), Digital transformation and sustainability in the Croatian hotel industry: A comprehensive analysis of top-rated hotel websites, u: Proceedings of FEB Zagreb International Odyssey Conference on Economics and Business, Zagreb: University of Zagreb, Faculty of Economics and Business, str. 393–405.

Pejić Bach, M., Jajić, I. i Kamenjarska, T. (2023.), A Bibliometric Analysis of Phishing in the Big Data Era: High Focus on Algorithms and Low Focus on People, Procedia Computer Science, (219), str. 91–98.

Pejić Bach, M., Ćurko, K. i Jajić, I. (2023.), Big Dana and Tableau Bibliometric Research: Preliminary Review, u: Proceedings of FEB Zagreb International Odyssey Conference on Economics and Business, Zagreb: Faculty of Economics and Business, str. 403-416.

Pejić Bach, M., Jaković, B. i Jajić, I. (2023.), Adaptation of European Enterprises to COVID-19 Pandemic: Cluster Analysis Findings, u: 46th MIPRO ICT and Electronics Convention (MIPRO), Opatija, Croatia, 2023, str. 1370-1375.

Pejic Bach, M., Jaković, B., Jajić, I. i Meško, M. (2023.), Investigating the Impact of COVID-19 on E-Learning: Country development and COVID-19 response, Mathematics, 11(6), str. 1520.

Pejić Bach, M., Ćurko, K. i Jajić, I. (2023.), Big Data and Tableau Bibliometric Research: Preliminary Review, u: Proceedings of FEB Zagreb International Odyssey Conference on Economics and Business, Zagreb: Faculty of Economics and Business, str. 403-416.

Pejić Bach, M., Jajić, I. i Kamenjarska, T. (2023.), A Bibliometric Analysis of Phishing in the Big Data Era: High Focus on Algorithms and Low Focus on People, Procedia Computer Science, (219), str. 91–98.
Pejić Bach, M., Jaković, B. i Jajić, I. (2023.), Adaptation of European Enterprises to COVID-19 Pandemic: Cluster Analysis Findings, u: 46th MIPRO ICT and Electronics Convention (MIPRO), Opatija, Croatia, 1370-1375.

Pejic Bach, M., Jaković, B., Jajić, I. i Meško, M. (2023.), Investigating the Impact of COVID-19 on E-Learning: Country development and COVID-19 response, Mathematics, 11(6), str. 1520.
Jajić, I., Herceg, T. i Pejic Bach, M. (2022.), Deployment of the microeconomic consumer theory in the artificial neural networks modelling: case of organic food consumption, Mathematics, 10(17), str. 3215.
Jajic, I., Khawaja, S., Qureshi, F. H. i Pejic Bach, M. (2022.), Augmented Reality in Business and Economics: Bibliometric and Topics analysis, Interdisciplinary Description of Complex Systems, 20(6), str. 723–744.

Pejić Bach, M., Kamenjarska, T. i Jajić, I. (2022.), Phishing as a security threat: a bibliometric analysis, u: Abstracts of FEB Zagreb 13th International Odyssey Conference on Economics and Business, str. 43-43.
Pejić Bach, M., Topalović, A. i Jajić, I. (2022.), Preliminary Analysis of Data Mining Adoption in Italian SMEs Using PLS-SEM Method, u: 45th Jubilee International Convention on Information, Communication and Electronic Technology (MIPRO), Opatija, Croatia, str. 1209-1214.
Jajić, I., Spremić, M. i Miloloža, I. (2021.), Behavioural Intention Determinants of Augmented reality Technology adoption in Supermarkets/Hypermarkets, International Journal of E-Services and Mobile Applications, 14(1), str. 1–22.

Jajić, I., Herceg, T. i Pejic Bach, M. (2022.), Deployment of the microeconomic consumer theory in the artificial neural networks modelling: case of organic food consumption, Mathematics, 10(17), str. 3215.

Jajic, I., Khawaja, S., Qureshi, F. H. i Pejic Bach, M. (2022.), Augmented Reality in Business and Economics: Bibliometric and Topics analysis, Interdisciplinary Description of Complex Systems, 20(6), str. 723–744.

Pejić Bach, M., Topalović, A. i I. Jajić. (2022.), Preliminary Analysis of Data Mining Adoption in Italian SMEs Using PLS-SEM Method, 2022, u: 45th Jubilee International Convention on Information, Communication and Electronic Technology (MIPRO), Opatija, Croatia, 2022, str. 1209-1214.

Pejić Bach, M., Kamenjarska, T. i Jajić, I. (2022.), Phishing as a security threat: a bibliometric analysis, u: Abstracts of FEB Zagreb 13th International Odyssey Conference on Economics and Business, str. 43-43.

Jajić, I., Spremić, M. i Miloloža, I. (2021.), Behavioural Intention Determinants of Augmented reality Technology adoption in Supermarkets/Hypermarkets, International Journal of E-Services and Mobile Applications, 14(1), str. 1–22. 

OSTALI IZVORI:

MZORH (2025.), CroRIS, Zagreb: Ministarstvo znanosti, obrazovanja i mladih; SRCE, preuzeto 10. rujna 2025. s https://www.croris.hr/osobe/profil/45981

Google Scholar (2025.), Ivan Jajić, preuzeto 10. rujna 2025. s https://scholar.google.com/citations?user=A0z1pUgAAAAJ&hl=en

ORCID (2025.), Ivan Jajić, preuzeto 10. rujna 2025. s https://orcid.org/0000-0002-5081-3531

Ekonomski fakultet - Zagreb (2025.), Dr. sc. Ivan Jajić, Zagreb: Ekonomski fakultet, preuzeto 10. rujna 2025. s https://www.efzg.unizg.hr/katedre-29721/informatika/clanovi-29896/dr-sc-ivan-jajic/46762

ResearchGate GmbH (2008-2025.), Ivan Jajić, preuzeto 3. studenog 2025. s https://www.researchgate.net/profile/Ivan-Jajic-4  

CITIRANJE:

Ekonomski fakultet – Zagreb (2025.), Leksikon Ekonomskog fakulteta – Zagreb: Ivan Jajić, Zagreb: Ekonomski fakultet, preuzeto [upisati datum preuzimanja] s https://sites.google.com/net.efzg.hr/lef/po%C4%8Detna/abecedarij/j/ivan-jaji%C4%87