Embedded Files
Please Note: NOW Realty does not endorse any of these products/services, nor do we provide technical support for them. Use and/or purchase of any of these additional tools is your business decision.
Zero Upfront Cost Referral Programs
Zero Upfront Cost Referral Programs
The following programs have a zero up front cost, a commission is taken out at the time of closing, fees are typically 25%-50%, with some deals categorized as exclusive or subject to additional conditions such as repeat customer referral fees. This approach ensures that neither parties assume ownership over the lead itself. Additionally, there are often conditions attached by some providers; follow-up commissions could kick in if this duplicate customer purchases again through you down the line.
Connections℠ Plus
Connections℠ Plus
Spend per zip code
Around $200+/mo to get started
6-12 month contracts
Leads are priced depending on the home values in that zip code. More expensive areas mean more expensive leads.
The average monthly cost for exclusive leads on Realtor.com is $1,000 per month.
ReadyConnect Conciere℠
ReadyConnect Conciere℠
(Formerly OpCity) Provides agents with high-quality, thoroughly pre-screened leads – all without requiring any upfront costs.
They contact potential clients and assess their price point, buyer intent, and other important considerations before connecting the most qualified agent to each lead.
Top-rated agents can expect almost instantaneous access to local prospects.
Pay zero upfront costs. Only pay a referral fee on closed transactions.
An admin dashboard is provided to give you comprehensive insights into the performance of your brokerage, including how your agents are performing on the platform, their active pipelines, and what stage all of the leads at your brokerage are in.
Advanced algorithm identifies the agents who are best suited to work with that lead, based on a combination of the agent’s past performance with ReadyConnect Concierge℠, along with their and the client’s preferences.
REFERRAL FEE
REFERRAL FEE
30% referral fee at the close of a successful transaction for selling or buying a home, which is calculated based on the commission the agent receives (before the broker split) from the referral transaction.
AGENT REQUIREMENTS
AGENT REQUIREMENTS
✓ A current license in good standing.
✓ A minimum of 3 years of active real estate experience.
✓ Demonstrated local market knowledge and expertise.
✓ Excellent communication skills and responsiveness.
✓ At least 6 transactions in the past 12 months.
✓ A good grasp of online marketing techniques and strategies.
✓ Tech-savviness (they like to see a strong online presence).
✓ Positive online reviews.
HOW IT WORKS
HOW IT WORKS
When a request for a listing proposal comes in, they evaluate your availability, local market expertise, any relevant experience and specializations, your online presence/reviews, and your past/current transactions to determine whether you are a good match for the referral.
If it's determined that you're a good match, they share the referral's details and invite you to submit a personalized proposal.
Rocket Homes is a sister company of Rocket Mortgage®.
REFERRAL FEE
REFERRAL FEE
Undisclosed
HOW IT WORKS
HOW IT WORKS
Rocket Homes connects Rocket Mortgage pre-approved buyers with agents in their local market.
REQUIREMENTS
REQUIREMENTS
If there is an opening, the Broker of your agency will need to agree to join our network by signing a Broker Participation Agreement.
Must work for an eligible Brokerage.
Must have a minimum of 24 months' experience working as a full-time agent.
Minimum of 8 closed transactions in the last 12 months.
Must complete the Verified Partner Agent training program.
Maintain acceptable Rocket Homes℠ performance standards.
Demonstrate strong communication skills & urgency.
Represent the Rocket Homes℠ brand with professionalism.
Average client satisfaction rating of at least 4.5 out of 5 stars.
Complete the Verified Partner Agent assessment on an annual basis.
OTHER FEATURES
OTHER FEATURES
Client Central is the online client management tool that all of our Verified Network Partners use to submit, accept and manage referrals.
From the time you receive a referral until the time your client closes, Client Central will be your communication center to stay connected with Rocket Homes and all your client referrals.
REFERRAL FEE
REFERRAL FEE
This is a pay-at-close program, which means there’s no obligation or up-front cost. Once a deal closes, Redfin will take a referral fee (30%) and your brokerage will receive the rest of the buyer’s or seller’s gross commission.
FEATURES
FEATURES
Most Referrals are buyers but seller leads are possible depending on market conditions.
There's an average of 3–5 Partner Agents operating in each area. but they may bring on more when/where demand is high.
Your coverage area is based where you’ve closed the most deals in the last 12 months.
AGENT REQUIREMENTS
AGENT REQUIREMENTS
✓ An active real estate license in good standing.
✓ Your fair share of closed client transactions.
✓ Proven excellence based on our client surveys.
REFERRAL FEE
REFERRAL FEE
No upfront costs or monthly fees.
The referral fee ranges between 25%-35% depending on terms agreed upon by full time agent and client.
HOW IT WORKS
HOW IT WORKS
Buyers and sellers sign up so they can be matched with the perfect agent for them.
Then each referral is matched with an agent who is believed is the best fit.
They notify you via text and email when a new referral is ready for you. The message includes the referral’s first name, city, estimated sale price or budget, and a link to a page where you can accept or skip the referral.
Once you’ve accepted a referral, you’ll be required to periodically sign in to your Agent Pronto account to provide updates on your progress like when you’ve spoken to the referral, met in person, listed their home or started going on showings, and when you have a deal pending and closed.
Pay Per Lead
Pay Per Lead
Zillow Premier Agent
Zillow Premier Agent
PRICING
PRICING
Zillow doesn't charge a set, flat fee for all leads, or a monthly subscription. Generally the cheapest zip codes start around $200/mo spend. Affordable markets work out to about $20/lead and the pricier markets can be $100/lead or more.
Zillow bases their pricing on the median home prices in a zip code. If you sell in an expensive market, you'll pay more for your leads. They also take into account the number of agents in your market and your advertising budget.
HOW IT WORKS
HOW IT WORKS
When you sign up you're put in a group with other agents in your zip code. As Zillow collects leads, they forward them to agents in that group based on their budget. An agent with a higher budget will receive more leads.
The only selection criteria you can pick is your zip code, so choose carefully. If you work in a hot market with expensive housing prices, picking a next door zip code could reduce your costs but still capture people interested in the area.
An advantage of being a Premier Agent is that you will also be listed as one of three local agents on another agent's listing, too. So you could capture that sale besides your own listings, particularly if you build a strong professional agent profile on Zillow that establishes you as an expert.
When you're a Premier Agent and you have a listing on Zillow, only your contact information will be displayed. It'll be clear to potential buyers that you're the agent who represents that listing. You get the benefit of exclusivity on your listing and a wider reach on other agent's listings.
Zillow makes no promises to vet their leads. Zillow charges upfront for leads and has no real incentive to verify any information before sending it to a realtor.
Includes a built-in CRM
Zillow Flex
Zillow Flex
Flex is a program from Zillow Premier Agent that provides connections and leads at no upfront cost, and routes them to the agents best positioned to convert them to home sales.
At this time, participation in Flex is by invitation only.
Monthly Subscriptions/All-In-One Platforms
Monthly Subscriptions/All-In-One Platforms
PRICING
PRICING
Prices not disclosed on website.
The“Lite” plan starts at $499/mo, offers fewer leads and restricted access to BoldLeads capabilities.
The Professional package, which breaks costs down into two columns: The account fee, which starts at $399 per month, and the ad budget, with a minimum expenditure of $250 per month, is what the majority of agents go for.
12-month contract billed annually. (Can also be paid monthly or every six months for slightly extra per month).
FEATURES
FEATURES
Exclusive Leads
Professional Ad Management, Landing Pages
CRM
Automated Follow-up
Email Marketing.
Integrations: HubSpot, Salesforce, Wise Agent, Contactually, and Zapier. exclusive leads in specified areas.
PRICING
PRICING
Not disclosed on website.
Approx $699 per month, for 20+ leads. 12 month contract.
All plans include marketing automation and CRM features.
FEATURES
FEATURES
Guaranteed number of exclusive seller and buyer leads at a flat monthly rate.
Customizable IDX website builder
CRM that generates and nurtures leads from site visitors, third-party lead sources or exclusive leads purchased from Market Leader.
Reports on every visitor’s activities and interests.
Send automated and customized campaigns.
Integration with more than 40 lead generation apps so that you can generate leads from multiple places.
Lead Direct: The pay-per-click (PPC) Leads Direct function ensures you only pay for visitors, who convert to leads.
Get quick notifications of CMA of sellers’ properties on your system and own your ZIP code on Market Leader’s HouseValues.
PRICING
PRICING
$299/mo. for 1-2 users. Each additional user is $25/mo.
There is a startup fee of $250 with a one-year contract.
$500 early cancellation fee.
For and additional $50/mo. (per tool), you can also add their Real Leads and Facebook ad marketing tools.
The property valuation lead gen. tool is $50/mo.
The concierge service, which offer hands-free marketing management, costs approx. $550/mo. plus the cost of the actual ads.
FEATURES
FEATURES
IDX Websites
CRM
Property Valuation Lead Magnet
Leads platform is an optional add-on PPC campaigns
Facebook Marketing Solutions
Geek AI Texting Assistant
Support & Coaching
PRICING
PRICING
Prices not disclosed on website
The minimum price for paid leads starts at $250 for buyer leads and $450 for sellers leads.
The base plan features a $299 monthly fee for a single user; note that MLS is not included in this package and requires an additional $10 per month. Thus, the base price adds up to $309 per month.
A one-time setup fee which ranges from $199- $799, although if you import more than 5000 leads early on, there's an extra one-time fee of $150.
HOW IT WORKS
HOW IT WORKS
Leads are generated on a personally branded IDX website not on a listing portal. People searching for listings are driven to your site by search engine ads created and managed by Zurple’s advertising experts.
Leads are captured when consumers create an account directly on your website while viewing MLS listings.
Zurple automatically and intelligently engages every new lead with personalized, behavior-driven text and email messages.
They create and manage Facebook and Instagram campaigns for you.
Leads receive an automatically generated home valuation.
Zurple automatically and intelligently engages every new lead with personalized, behavior-driven messages.
Integrations : Pipedrive, Perfectview, Hubspot, 1CRM, and more.
CINC is an all-in-one platform designed to generate leads with pay-per-click (PPC) marketing campaigns.
PRICING
PRICING
Actual pricing not disclosed on website.
No contract or commitment. $1500/mo for CINC Pro
$500/mo + paid advertising
Paid add ons like the dialer.
FEATURES
FEATURES
Your own IDX website
Backend CRM has an intuitive lead management pipeline graphic that shows how far along your leads have progressed.
It is easy to call, email, implement drip campaigns, and text within the program.
They have both a client-facing and CRM mobile app.
MLS integration means that you can track what your contacts are looking at in homes.
CONS
CONS
With a CINC website, you own your website or lead generation. If you switch to another company, you will be essentially starting from scratch on your site. They even own your website’s domain, meaning you likely wouldn’t even be able to keep your website URL if cancel.
PRICING
PRICING
Expired Leads $59.99/mo. The most accurate data for new & old expired listings.
Expired PLUS $119.98/mo. All the standard Expired features PLUS an additional data layer to improve connection rates.
GeoLeads™ $59.99/mo. Get hard-to-find contact info for any neighborhood.
GeoLeads™ PLUS $119.98/mo. All the features of standard GeoLeads plus 7,500 leads a month, emails, & more.
FSBO Leads $39.99/mo. Get For Sale By Owner leads before any other service.
FSBO PLUS $59.98/mo. FSBO Leads plus email addresses, market trend data, & additional homeowner data.
Pre-Foreclosure Leads $39.99/mo. Find distressed properties and help homeowners manage a difficult time.
Pre-Foreclosure PLUS $79.98/mo. All the standard Pre-Forclosure features plus an additional data layer to improve connection rates.
Seller & Buyer leads sourced from Online Ads, Facebook, Google, FSBO, Expired, Foreclosure.
PRICING
PRICING
Cost $299 for one zip code 30+ leads. or $599 for 5 zip codes. Monthly contract.
FEATURES
FEATURES
Predictive Sellers
Lead Feed
Includes Ad Budget
Custom Territory Builder
Lead Capture Page
No Contract
Page updated
Report abuse