Autopilot Program

The NOW Realty Autopilot Program is your set-it-and-forget-it answer to marketing. Designed for agents looking to stay in contact with their sphere throughout the year with minimal effort.

LISTING MARKETING

Marketing your listings is as important to us as it is to you and your seller. At NOW Realty we not only provide our agents with marketing materials, but we also take the time to manually post individual listings on our company social media sites, ensuring that you truly are reaching the maximum number of potential buyers.

Listing Syndication

Your listing is auto syndicated to over 200 Real Estate & Broker Reciprocity websites!
Your listing is featured on the Home page, Exclusive Listings page & your Agent Profile page of the NOW Realty website.

SOCIAL MEDIA MARKETING

When your listing goes live in MLS as Coming Soon or Active, our office admin creates several social media graphics and reels for you listing and then blasts it out to our company profiles on all the top social media sites (Facebook, Instagram, Twitter, and Google Biz) with photos, website links, tour links, listing details and property highlights on your behalf. You may also use those graphics on your own social profiles as you see fit.

When Your Listing Goes "Coming Soon" in MLS

A Coming Soon graphic is created with the listing photo, property address and agent's name and headshot, and posted on the NOW Realty Facebook and X (Twitter) pages with the MLS Public Remarks/listing details and the listing's web link. If the agent has a FB business page they will be added as a collaborator on the post so that it simultaneously posts to their profile as well.
A Coming Soon Reel is created and posted on Instagram accompanied by the MLS Public Remarks/listing details. If the agent has an Instagram account they will be added as a collaborator on the post so that it simultaneously posts to their profile as well. The reel is then shared on the company's story for both Instagram and FB and saved to the "Just Listed" Highlights tab.
The listing will be added to the "Homes for Sale" product list on the Company's Google Biz page which includes the property address, a photo, price, description and a link to the listing on our website. If the agent has a verified Google Biz page set up and has given our marketing manager access the listings will be posted on their page as well.
The process is then repeated with updated graphics and reels on the date the listings switches over to Active status.

When Your Listing Goes "Active" in MLS

A Just Listed graphic is created using several listing photos, property address and key highlights, as well as the and agent's name, photo and contact info, and is posted on the NOW Realty Facebook and X (Twitter) pages with the MLS Public Remarks/listing details and the listing's web link. If the agent has a FB business page they will be added as a collaborator on the post so that it simultaneously posts to their profile as well.
A Just Listed Reel is created and posted on Instagram accompanied by the MLS Public Remarks/listing details. If the agent has an Instagram account they will be added as a collaborator on the post so that it simultaneously posts to their profile as well. The reel is then shared on the company's story for both Instagram and FB and saved to the "Just Listed" Highlights tab.
A second carousel style Instagram feed post is made with 10-12 of the listings photos accompanied by the MLS Public Remarks/listing details. If the agent has an Instagram account they will be added as a collaborator on the post so that it simultaneously posts to their profile as well. The post is then shared on the company's story on both Instagram and FB, with a link to view the full listing, and saved to the "Just Listed" Highlights tab.
If the listings was previously in coming soon status the product page and description is updated. If it is a new listing the home is added to the "Homes for Sale" product list on the Company's Google Biz page which includes the property address, a photo, price, description and a link to the listing on our website. If the agent has a verified Google Biz page set up and has given our marketing manager access the listings will be posted on their page as well.
The process is repeated if the home has any price reductions or if a cancel & relist is performed.

Content Sharing

There are several ways you can share content to with our Brokerage as well as other agents in our office that will help simplify the way you manage your social media:

Attach your profile link from the NOW website to all of your social media posts to create a call to action and help increase engagement and drive traffic to your website encouraging new and prospective clients to sign up.
Easily share posts and content from the NOW social media pages to your own page.
Copy and paste links from our listings on the NOW website to your social media pages.
Use NOW branded pre-made templates to promote your listings or your business.

Post Scheduling

Meta Business Suite- A free tool for Facebook and Instagram business pages. Plan your marketing calendar by creating, scheduling and managing your posts for both sites at the same time. Quick Start Guide

Schedule posts and stories in advance, click here to learn how to Share and Schedule posts.
Create content in batches to save time using drafts.
Use the calendar view to build a regular posting schedule, fill gaps and create engaging content using third-party templates.

Hoote Suite- With the free version you can manage up to 2 social media accounts and schedule up to 5 posts to be published whenever you want. (Manage up to 10 accounts and unlimited posts with the "professional plan" for $49 per month.)

AUTOMATED DIGITAL MARKETING KITS

ListReports®

ListPacks®

Automatically updated to reflect active properties on the MLS, even after being shared. Choose from suggested collections such as homes with pools and upgraded kitchens, or create your own custom ListPacks by selecting filters to match your clients’ preferences!

Social Media Content

Grow your social sphere of influence by sharing our daily hand-crafted social media images or beautiful collections of homes with built-in lead capture. These engaging tools are easy to use and include suggested captions to help you start conversations with potential leads.

Marketing Kits

Free marketing tools to help them win more listings, sell more homes, and position yourself as an area expert. Your personalized branding appears on every material in your marketing kits, automatically delivered to your inbox within an hour of your listing hitting the MLS.

Click Here to Learn More

PERSONAL MARKETING

PERSONAL BRANDING STRATEGY

Personal Branding Session

We offer one-on-one branding sessions with our marketing specialist to determine your personal branding needs. Click here to learn more.

Logo design
Customized Signs & Riders
Business card design
Digital headers for a streamlined social media & online presence
Self Promotional Social Media Graphics

Streamlined Online Presence

Custom header images for use across all social media outlets to create a cohesive look and recognizable branding for your business.

AUTOMATED EMAIL CAMPAIGNS

Personalized NOW Realty Monthly E-Newsletter

The NOW Monthly Newsletter is personalized with your own header Image and contact information sent out to your contact list each month on your behalf. The link to your newsletter is also emailed to you each month after your newsletter goes out so that you can share it to your social media.

View Examples: September 2024, August 2024, July 2024, June 2024

Review Request Emails

When a transaction closes we will send out an email request for an online review on your behalf with links to your Facebook business page, Google business page, Zillow and/or your web page.

Submit your request by filling out the section at the bottom of your commission breakdown form with your client's first name, last name and email address, when you turn in a closing.

Birthday & Homiversary E-Cards

Provide your client's birth dates and/or the anniversary date of their home purchase along with their full name and email address to the commission breakdown form and we will automatically send them an e-card each year on that date on your behalf.

NOW Holiday Greetings

Your clients will receive 6 email greetings per year for the following holidays:

New Years
Memorial Day
4th of July
Labor Day
Thanksgiving
Christmas

Custom Email Scripts & Signatures

Create custom email templates in gmail to easily send out to your clients as needed. Click here for full instructions on how to create and use email templates.

Create or Change Templates

Note: You can create up to 50 templates.

Open Gmail and click Compose.
Enter your email text.
Click More > Templates.
Choose an option:
- To create a new template, click Save draft as template > Save as new template.
- To change a previously saved template, click Save draft as template and under Overwrite Template, choose a template and click Save to overwrite it.
(Optional) To send an email, compose your message and click Send.

Insert Templates

Open Gmail and click Compose.
Click More > Templates.
To insert a template, under Insert template, choose a saved template to insert in your email.
Compose the rest of your message and click Send.

Email Drip Campaigns

View and compare Real Estate CRM options

DIRECT MAIL MARKETING

Magazines

Home By Design (HBD) Magazine- A bi-monthly 52 page magazine with 4 customizable pages. ($3.00-$4.00 per copy). Also includes a branded weekly online article to share on social media.
Your Home & Lifestyle (YHL) Magazine- A monthly 12 page magazine with 3 customization areas. $2.25 per copy for a mailing list up to 100.

Fully Automated Postcard Campaigns

Breakthrough Broker Plus- Quarterly (4) & bi-monthly (6) campaigns. $13.95/mo membership + $0.70-$1.00 per card (print & ship or direct mail options, pricing varies by quantity).
Prospects Plus- Monthly campaigns. Direct mailing starting at $0.93 per card (price depends on card size and quantity).
Stay In Touch- Bi-monthly (6) or monthly (12) campaigns. Direct mailing starting at $0.80 per card, upload your own mailing list or purchase consumer lists and radius lists for an extra fee.
By Design Publishing- Bi-Monthly (6), Share a new recipe or design topic with your clients every other month. $0.91 per card

Just Listed/Just Sold Postcards

Choose from the selection of templates, personalize with your contact info, then just simply switch out your listing details and mail directly to your selected contacts or neighborhood list.

NOW Realty Branded Templates

PostcardMania on NorthstarMLS

Breakthrough Broker Listing Postcards

Prospects Plus Just Sold/Just Listed

SOCIAL MEDIA CAMPAIGNS

Business Building Social Media Graphics

To build your real estate business on social media we provide pre-made content that helps showcase your expertise, build trust, and promote your listings while also highlighting client testimonials. Click here to view our graphics library

Fully Automated Hands-Off Approach

Keeping Current Matters- KCM provides an Automatic Social Posting feature that allows you to share personalized pre-written blog posts and videos to your social media platforms on an automated schedule. You can easily connect your Facebook Business page, LinkedIn and Twitter accounts and select the dates and times you would like your posts to share. (KCM Basic $29.95/mo There is no long-term contract or commitment. You can cancel at anytime)
Home ASAP- "Page Engage" daily automatic Real Estate posts for FB. Save time and increase your business page engagement with automated homebuyer and seller Facebook content ($98.97/year)

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