Collaborated with Orsini Rare Disease Specialty Pharmacy on a digital marketing strategy focusing on patient outreach. I had the opportunity to work closely with Morgan Olson, Senior Vice President of the Commercial division and our project mentor. As the team liaison, I was tasked with communicating with Morgan on behalf of the team and leading both weekly team meetings and all meetings with Morgan. In developing a digital marketing plan, I performed thorough research on competitor's social media strategy, relevant AI tools to increase patient engagement, and methods to increase organic searches via search engine optimization. Findings were presented at biweekly meetings with Morgan and through mid project and final presentations to Morgan and relevant Orsini stakeholders.

Our team had the pleasure of working with our project mentor, Dr. Sarah Windsor, Associate Director of Scientific Engagement at FUJIFILM Biotechnologies. The aim of this project involved creating a portfolio of potential academic research collaborators in the biomanufacturing research fields of cell-free protein synthesis and in-silico cell simulators (digital twin), enabling targeted engagement with pioneering researchers. Our team utilized resources like grant databases, patent databases, and academic journal databases to identify academic principle investigators and laboratories researching these topics. We created a visual representation of the global network of PI's, academic, and research institutions that were identified in our investigation. I was tasked with researching potential PI's and academic institutions focused on cell-free protein synthesis innovation. Final deliverables were communicated to Dr. Windsor and a group of key FUJIFILM stakeholders at their Holly Springs biomanufacturing site.