• BUS554: Project Management
• MBA585: Current Topics in BioSciences Management
• MBA586: Legal and Marketing Dynamics in Pharmaceutical and Biotechnology
• MB590: Jenkins Consulting Practicum

The Jenkins Consulting Practicum course allows students to step into a consulting role for small to mid-sized companies searching for ways to expand their business. The course is entirely based upon the consulting project executed by the small team of MBA students. The projects span different business needs, including entering new geographical markets, commercialization strategy, market intelligence, and digital marketing strategy. My team was partnered with Mirimichi Green, a manufacturer of specialty turf and ornamental care organic products. To sell their products to end users, Mirimichi Green relies on a robust network of distributors across the US and Asia. Due to the high presence of golf courses and resorts, Mirimichi Green targeted Mexico as the next venture for distributing their products. The MBA team was tasked with performing a competitive analysis of the Mexican market, identifying distributors that fit within Mirimichi Green's values and strategic goals, and developing a distribution strategy for the entry of Mirmichi Green's products into Mexico.

Current Topics in Biosciences Management allows for a semester-long survey of the key trends, challenges, and future directions for those wishing to pursue a career at the interchange of science and business. The structure of the course includes discussions concerning controversial, prominent past events in bioscience history, lectures from guest speakers from variety of bioscience backgrounds, and the analysis of case studies concerning relevant issues in the bioscience industry. The course is hinged on a group semester-long project assessing the current market trends of an area of relevant biotechnology. My team investigated the business impact and complex ecosystem of key stakeholders in the drug-device combination market. Work samples from this course are below.

Key Stakeholder Analysis to Supplement Final Presentation

Emily Vernon, Travis Kernodle, Grace Carrell

17 April 2019

Legal and Market Dynamics in Pharmaceutical and Biotechnology Commerce is a course centered on legal, regulatory, and marketing concerns for the pharmaceutical and biotechnology industry. The course centers on discussions of landmark legal cases in the biotechnology industry, a brief overview of case law, and guest speakers from a variety of backgrounds with knowledge of the issues pertaining to the course. Work samples from the course are provided below.