MBA Graduate Program

MBA 586 - Legal, Regulatory and Ethical Issues in Life Science Industries

Exploration of unique environments in which biotechnology research is conducted and resultant drugs and products are sold. Legal restraints affecting pharmaceutical marketing and reimbursement options; regulatory issues; pre-clinical research. Laws limiting or affecting pharmaceutical and biomedical marketing ethical issues in the research and marketing processes.

MBA 585 - Current Topics in BioSciences Management

Business processes and strategies across the global BioSciences value chain, including the R&D realities, product life cycles, key elements of product discovery and development, intellectual property, regulatory trials, government approval, production, sourcing, logistics, sales, marketing and customer service. The complete value chain of a new biotechnology-based product.

MBA 562  - Research Methods in Marketing

Introduction to essential marketing research techniques used to systematically identify business problems, collect data, and convert it into meaningful information/knowledge that managers use to make better decisions. Provided opportunities to demonstrate a good understanding of marketing research concepts by applying them to a address real-world marketing situation through a semester-long project.

MBA 561 - Consumer Behavior

Investigation of the psychological side of the marketplace to better understand the why behind consumer purchasing decisions through sampling the diverse domain of consumer behavior research and uncovering the most recent insights for business practice.