Research

RESEARCH PROJECTS

2012- 2022

Project –Leader (Entrepreneurship Project under VLIR-UOS). As a project leader, I have supervised and coordinated all project activities in which the project had two-fold objectives: Capacity building at the University (PhDs and Master’s) and Empowering Micro Small Enterprises (MSEs) through entrepreneurship training. Belgium Government Amount for Phase I (2012- 2018):

2019-2024

Project Member in a “Crowdfunding for Youth Entrepreneurship in Tanzania” project. The project aims to impart entrepreneurship skills and

how to access to finance through Crowdfunding

DANIDA (2019 -2024) DFC File No. 18-15- TAN

2019-2022

Project Member of SUSTAIN Project which is responsible to promote implementation of Sustainable Development Goals (SDGs)

Norwegian Government NORPART - 2018/10074

2013/2016

Researcher on Gender Scan/Audit conducted to Latia Institute (Kenya) and to three institutions in TZ (NACTE, CBE, ZIToD)

NUFFIC through Maastricht School of Management NICHE/TZA/044

Publications

Published Articles/Papers/Cases in peer reviewed journals:

1. 1. Clemens Lutz, Florian Noseleit & Hawa Tundui (2021): Inherited cultural capital and growth aspirations in Tanzanian business at the bottom of the pyramid, Journal of the International Council for Small Business, DOI: https://doi.org/10.1080/26437015.2021.1906185
  2. Wim Vanhaverbeke, Nicholaus Tutuba, Jasinta Msamula, Pulkeria Pascoe, Jerum Kilumile, Hawa Petro Tundui. (2021) “Ruaha Farm (T) Ltd: Engaging Local Beekeeping Communities in Tanzania” Case Study; Ivey Publishing; https://www.iveycases.com/ProductView.aspx?id=113320
  3. Tundui, H.P. and Tundui, C.S. (2021), "Marriage and business performance: the case of women-owned micro and small businesses in Tanzania", Journal of Entrepreneurship in Emerging Economies, https://doi.org/10.1108/JEEE-06-2020-0202
  4. Tutuba, N. B., Tundui, H. P., and Msamula, J. S. (2020). Governance of the Business Ecosystems to Commercialize Beekeeping Activities in Emerging Markets. Journal of Strategic Innovation and Sustainability, 15(5). pp.103-115 https://doi.org/10.33423/jsis.v15i5.3590
  5. Muya, F & Tundui, Hawa (2020): Marketing Orientation and Students' Retention in Tanzania Higher Learning Institutions: Mediating Role of Institutional Reputation. International Journal of Arts and Humanities, Vol 9(2)
  6. Muya, F & Tundui, Hawa (2020): Strategies for Improving the Performance of Higher Learning Institutions in Tanzania. International Journal of Social Sciences & Education Studies
  7. Tundui, C.S. and Tundui, H.P. (2020), "Performance drivers of women-owned microcredit funded enterprises in Tanzania", International Journal of Gender and Entrepreneurship, Vol. 12 No. 2, pp. 211-230. https://doi.org/10.1108/IJGE-06-2019-0101
  8. Muya, F & Tundui Hawa (2019): Justifications for Undertaking Marketing Orientation Studies in Higher Learning Institutions in Tanzania. Makerere Journal of Higher Education 11(2), 171-188. http://doi.org/10.4314/majohe.v11i.2.7
  9. Tundui, H.P & Tundui, C.S. (2019). Mixed Methods Research on Child Labor and Performance of Women-Owned Microcredit Supported Enterprises in Tanzania, SAGE Research Methods Cases Part 2. DOI: http://dx.doi.org/10.4135/9781526489296
  10. Tutuba, N. B., Tundui, H. P., & Msamula, J. S. (2019). Business Ecosystems as the Approach to Create Value and Appropriate Value for Small Firms in Emerging Markets. Journal of Strategic Innovation and Sustainability, 14(5). 90-107. https://doi.org/10.33423/jsis.v14i5.2525
  11. Tutuba, N. B., Msamula, J. S., & Tundui, H. P. (2019). Business Model Innovation for Sustainable Beekeeping in Tanzania: A Content Analysis Approach. American Journal of Management, 19(1): 74-88. https://doi.org/10.33423/ajm.v19i1.1340
  12. John, J. K., Kilumile, J. W., & Tundui, H. P. (2019). Internal Branding: An Engine in Building and Sustaining Brand Equity – A Conceptual Paper. American Journal of Management, 19 (5) . https://doi.org/10.33423/ajm.v19i5.2633
  13. Tundui, C.S. & Tundui, H.P (2018). “Examining the effect of child labour in the profitability of women owned enterprises: a case of microcredit supported enterprises in Tanzania” Journal of Global Entrepreneurship Research, 8:2, 1-16: DOI:http://dx.doi.org/10.1186/s40497-018-0088-4
  14. Msamula, J, Vanhaverbeke, W, & Tundui, HP (2016). “Rural entrepreneurship in Tanzania: why are micro and small enterprises not creating value in furniture manufacturing industry?”, Transnational Corporations Review, 8:4, 250-264
  15. Ismail J. I, Srinivas, M. & Tundui, HP (2015). “Transaction Costs and Market Participation Decisions of Maize Smallholder Farmers in Dodoma Region, Tanzania” Global Journal of Biology, Agriculture and Health Sciences, Vol 4(2), 12-20
  16. Tundui, H.P & Tundui, C.S. (2013). Empirical Evidence of the Supply and Demand Side Factors Influencing Poverty Alleviation Effect of Women Owned Microcredit Supported Enterprises, Journal of Policy and Leadership, Vol.1 (2), 137-156
  17. Tundui, C & Tundui, H (2013). An Empirical Analysis of Social Capital and Enterprise Performance in Tanzania: The Case of Women Owned Businesses, International Journal of Developing Societies, Vol.2,(1), 50-60 DOI: 10.11634/216817831302285
  18. Tundui, C.S. and Tundui, H.P. (2013) “Microcredit, Micro Enterprising and Repayment Myth: The Case of Micro and Small Women Business Entrepreneurs in Tanzania. American Journal of Business and Management, Vol. 2(1), pp.20-30
  19. Tundui, C.S. and Tundui, H.P. (2012) “The Role of Family Labour in the Profitability of Women Owned Microcredit Supported Businesses in Tanzania”, Economics and Development Papers, Mzumbe University, Issue No.1, pp.16-51
  20. Tundui, C.S. and Tundui, H.P. (2012) “Survival, Growth Strategies and Performance of Women Owned Micro and Small Businesses in Tanzania”, International Journal of Business and Management, Vol 7 (8), pp.143-155
  21. Tundui, C. and Tundui, H.P. (2012) “Who are the Microcredit Clients in Tanzania?”, African Affairs Vol. 31(February Issue), pp. 189-212
  22. Tundui, C. and Tundui, H.P. (2011) “Household level factors and Performance of Women-Owned Enterprises: Evidence from Women Micro and Small Business Owners in Urban Tanzania”, Economics and Development Papers, Mzumbe University. Issue No.1. pp.1-31
  23. Mbwambo, A. and Tundui, H.P. (2003) “Women Entrepreneurs in Tanzania: Weaving Through Constraints?” Economics and Development Papers, Mzumbe University. Issue No.1. pp.130-160

Conference Papers/Proceedings:

Tundui, Hawa Petro, Msamula, Jasinta, and Tutuba, Nicholaus (2017) “Rural Entrepreneurship and Value Creation in Tanzania: A Business Model Perspective”, 8^th Africa Business and Entrepreneurship Conference Proceedings, October 4-7, 2017 Virginia Commonwealth University, Richmond, Virginia, USA http://africabusiness.org/conference-proceedings/
Tutuba, N. B., Tundui, H. P., and Msamula, J. S. (2019). Value Creation and Value Appropriation: A Business Model Encompassing the Beekeeping Industry in Tanzania. Proceedings of the European Academy of Management (EURAM 2019) conference. Lisbon, Portugal. 26 – 28 June 2019. http://amz.xcdsystem.com/15B4DBD5-FFD1-D393-0F4517B218EA66B2_abstract_File828/1286_Uploadyoursubmission_0419071733.pdf
Tutuba, N. B., Msamula, J. S., and Tundui, H. P. (2019). The industry architecture: A value creation and value appropriation model for industries in emerging market. Proceedings of the 5th 2019 Academy of Business and Emerging Markets (ABEM) Conference, UNED San Jose, Costa Rica, August 7–9, 2019. pp.25–32. https://www.abem.ca/conference

Dissertations and Research Reports

Tundui, H.P. (2012) Gender and Small Business Growth in Tanzania: The Role of Habitus. A Published PhD Dissertation, University of Groningen (ISBN 978-90-367-4920-6)
Tundui, H.P. (2005) The Growth and Involvement of Women Entrepreneurs in the Urban Informal Sector in Tanzania: The case of Tanga Municipality. A published research report by Mzumbe University, (ISBN – 9987-617-67-7)
Tundui, H.P. and Munkvold, B.E. (2008) The Role of Information Technology in Supporting Women Entrepreneurs in Tanzania: Case studies from DSM and Arusha cities, A published research report by Mzumbe University, (ISBN - 9987-617-92-1)

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