This is a contemporary term for the "vibe" or feeling of something. In business terms, think about what the associations that people have with your brand. Are you hip and trendy, clean and modern, vintage and warm?

An acronym for "in real life", or in other words, face-to-face or in-person.

The word "interact" is, in our case, used to describe the experience that someone has with something. When we say that a customer "interacted" with a sweater you're selling, we don't mean they had a conversation with it, we mean they had an experience involving the sweater.

It's a word used to describe the unique culture and identity of Vermont. It's a take on the word "Portlandia", popularized by the television show of the same name. Some key activities while participating in "Vermontlandia" culture are going to craft breweries, skiing, shopping at local business and farmers markets, buying locally-made goods, wearing flannels, and kicking back.

It's a slang term meaning politically or socially liberal. Some people in Vermont embrace the term, and others dislike it - think of it as modern day term for "hippie".

Traditionally, a business is an entity designed to sell a product and make money. However, the term "business" has grown outside of the typical definition - a business can have many different purposes these days. Advocacy, connection, and expression are all perfectly legitimate and sustainable motives for starting a business. What's yours?

A broad umbrella term used to describe the location that artists or crafters display or sell their work. It can be physical or online. Physical examples include storefronts and craft fairs. Online examples include virtual storefronts like Etsy, Facebook Marketplace and eBay, or places dedicated to displaying their work, such as websites, Instagram pages, and Facebook pages.

Capital is term for "wealth". Keep in mind - "wealth" is very different from "wealthy". Any amount of monetary resources can be considered capital. An investment is when someone or some organization supplies an entrepreneur or business with money to support the businesses operations. Usually, the person who supplies the money receives share or percentage of the business with the intent of making their money back, and more money on top of that. Funding is simply providing money for any purpose.

A place or organization that provides entrepreneurs or small business with a variety of supports, including business education, work space, and more. Usually, these places or organizations will exchange the help that they give you (along with funding, sometimes), with part ownership in your business.

Education is specific classes and structured learning. This happens in educational settings like colleges and learning centers, or some business-focused organizations may also offer classes. Guidance happens in the form of mentorship, online support forums, or peer support.

A product line is the selection and type of products that your business carries (sells).