Well, the short answer is everyone! It's specifically tailored to women-identifying people in Vermont, but the basic information about building a business can apply to really anyone. The audience of this website was chosen based on experience - the author is a young woman from Vermont. She was born and raised in the Vermont area, and carries an affinity for the small-town farmers and crafters markets that call Vermont home.

This website was created for the propose of giving people who want to take their weekend hobby to the next level by giving them resources and tools to do so. Giving women the opportunity to elevate themselves, their income, and their talents is really important. A great example of how powerful (and how important it is to do well) is seen in the plethora of multi-level marketing businesses that have crashed and burned, especially LuLaRoe. Multi-level marketing businesses (MLM's) are a structure of marketing where the revenue of a business comes from recruiting individuals to join the company. If each of the original members get 3 people to join the company (and pay into the company), the original members make money, and they added more distributors of their product. If this cycle continues, the structure of the business looks like a pyramid, hence the nickname "pyramid scheme." Pyramid schemes are illegal, but not all MLM's are pyramid schemes. MLM's can be bad because they often turn out to be illegal pyramid schemes, and most of the people involved in them make little or no money. This is because in pyramid schemes, the initial investment money is funneled up to investors, and the company collapses because it's hard to attract new investors.

But how does this connect back to crafting. In the LuLaRoe situation, women joined because they wanted connection and to make extra money, according to a Pacific Standard article. In this case, women lost money because of a poorly run and shady business. However, women can find the same connection and potential extra cash in a small crafting business. There are a plethora of groups and forums that women can join to connect with other women - some of which can be found here on our website. Also, there is always the potential to make extra money running a craft business. All the benefits, none of the loss.

This also dips into the question of "why start a crafting business?" A small business of this nature if a great facilitator for connection and community, as well as opening up the potential to make some extra money. Who doesn't like cash and friends?

This is a place for women and gender-expansive people who want to start their own small crafting business to find resources, guides, and tools to make it happen. This website, and the guide to starting your own business, was designed to be as user-friendly as possible. The goal is that even if you have zero prior business experience, (or craft experience, if you're looking to make things interesting!) you will have a comprehensive understanding of what you need to do to launch your businesses by the time you're done exploring the website. Also, if you have some crafting experience, but want to put your skills to work, this is the place for you.

This website was created by a college junior in Vermont named Abbie. Abbie was raised in the Vermont area, and she grew up going to small-town farmers and crafters markets. She took inspiration in the women who sold their crafts at these events, and was interested in how she could monetize her own crafting skills. Abbie is a self-taught crocheter and sewer. She spent her entire childhood and teenage years making project that few people got to enjoy. Besides the odd Christmas present to a friend or a pair of pants for a stuffed animal, she had little community for crafting. In college, she started to explore how gaining a community of like-minded individuals and making extra money from your craft can be really beneficial. She created this website to inspire other people to take the same journey, and get involved in their communities.