Small but Powerful Moves

Why it matters: At the most basic level, hyperlinked meaningful text tells the user exactly what they can expect to be taken to when clicking a link without relying on any additional factors. It's clear, and it makes sense. 

The same reasoning applies to deeper accessibility best practices, particularly when it comes to people using a screen reader. When a screen reader interacts with a full URL like example number one above, it reads the entire URL. Imagine hearing an entire Google Docs URL read out loud to you. That's the experience for screen reader users. 

For example number two, imagine having multiple "Click here" links on a single page. Every time the words "Click here" are read out loud, the user doesn't have any contextual information about where they can expect to be taken when clicking that link. That's why hyperlinked meaningful text is the way to go.

The move: For 2026-2027 (or preferably, forever), whenever you are sharing a hyperlink, embed it in meaningful text. Don't use generic language such as "click here" or full URLs. This creates a better experience for everyone.

Why it matters: Individuals with vision disabilities, low vision, or color blindness can struggle or find it impossible to perceive and read text when there is insufficient visual separation from the background. 

For ADA Title II: Digital content must comply with WCAG 2.1 Level AA standards. Color contrast meets WCAG's "perceivable principle," and digital text generally requires a minimum contrast ratio of 4.5:1 against its background.

Physical signage, including directional signs, room identification, and public info signage, must feature characters that clearly contrast with their backgrounds so visitors can navigate public spaces independently. 

The power move: Whenever your communication or design includes color, select simple, high-contrast colors and make the font large enough to perceive.