Ranking Brand’s Ketchup and Seemingly Ranch Social Media Post 

Would you Dress your Pop Tart in ranch? Gross. That is disgusting. However, Pop-Tarts will tease you to try the flavour with their imagined seemingly ranch Pop Tart! The company made a joke flavour on their Instagram. Just imagine how this Pop-Tart would taste. That’s why this post gets This Love from me.

Guess what a ranch sauce company produced for this trend? More ranch, but with a Change! Primal Kitchen Foods put a new Message in a Bottle and printed 50 labels for their limited edition “seemingly ranch” bottles. Accompanied by friendship bracelet, a staple amongst Swiftiess, these 50 bottles were sold on the company’s website.  While producing this on such a time crunch is impressive, I have to assume the “seemingly ranch” bottles were Nothing New and just their ranch sauce bottled differently. Earning Primal Kitchen Foods a silver trophy.

Can I ask you a Question…? Is this a hoax? The picture is cute and looks homey, but compared to every other post we’ve seen, this is a Picture to Burn. There is no Bejeweled graphics or descriptive text to educate the audience. The likely reason for this trend's success is how it instantaneously communicates the jokes to the target audiences. Ragu averages 60 likes a post, and this post received 60 likes. Good sauce, bad Instagram post. I’m sorry Ragu, You’re On Your Own, Kid.

Dear Reader, If you followed the trend as it happened, you’ll know that Heinz started this whole event. Following the ketchup and seemingly ranch tweet, Heinz made 100 bottles of limited edition “ketchup and seemingly ranch” sauce to be given away on the Heinz Instagram. Heinz’ Style and beloved Red sauce giveaway made pop culture headlines. The timely post made a huge impression, and is likely what inspired other brands to participate. Heinz won The Great War of ketchup and seemingly ranch posts by taking the perfect opportunity to advertise their ketchup and going beyond social media to make headlines.