This course will introduce students to intermediate-level elements of writing for specific communications disciplines. Considerations of audience, purpose and technique in media will be examined for a variety of writing assignments in public relations.
Students will learn to write media releases, public service announcements, blog/newsletter articles. The use of Artificial Intelligence for PR writing is introduced.
In this course, students move beyond the basics of public relations writing to explore writing for publication and specific genres, including employee communication, briefs, feature writing, report writing, pitches, and corporate profiles. Students will continue to hone their research, writing, editing and interviewing skills.
Students will examine writing for social media; the web; long articles, and marketing communications (brochures, ads)
Building on the introduction to public relations course and research methods course, students learn the fundamentals of public relations program planning. The course begins with theory, case study analysis and discussion, and ends with teams planning, executing and evaluating a client based public relations initiative. Students conduct research, analyze target audiences and messages to be delivered, undertake budgeting and scheduling activities, and evaluate the results.
We are always looking for non-profit organizations that the students can do some communications work for during Winter terms for this course. Please contact me, if interested slbraun@mtroyal.ca. Client needs to be available for weekly meetings to provide information/direction to the students and to give approvals on work.
The work experiences required for the public relations major in communication studies offers students the opportunity to integrate the theory and practice of public relations learned in the classroom to supervised work experience in a public relations and communications management setting.
Students begin their work terms and engage in an academic portion also, that includes reflection on their experiences and documenting what they are learning.
See some work experience portfolios below.
Student portfolios from PUBR 489l Public Relations Work Experience are below:
Kennedy Bailey's Portfolio https://sites.google.com/view/kennedys-profile/home
Internship portfolio: Shondi transitioned into a position at MODERNSPEAK, a boutique agency. Some of her work is highlighted here: https://www.canva.com/design/DAGU4Vj1OlY/jBKLsAsrskux_gqBbJY7lg/view?utm_content=DAGU4Vj1OlY&utm_campaign=designshare&utm_medium=link&utm_source=editor#7