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Define Purpose, Scope & Audience
Define Purpose, Scope & Audience
At this stage, defining the purpose, scope, and audience will help you create the language you’ll use to invite participants into the process.
At this stage, defining the purpose, scope, and audience will help you create the language you’ll use to invite participants into the process.
Participants will help you define the issues and assets in the community through your assessment, but first you will need a clear purpose that defines the geographic scope of who should participate and broadly why it is important.
Scope
Scope
After your community mapping, make a final determination what community, city, or counties you will be working within. It may help to visualize this with an actual map.
Purpose
Purpose
Write out the goals of your ECFA with your core team. What do you hope community members will get out of an ECFA?
Audience
Audience
Write out the goals of your ECFA with your core team. What do you hope community members will get out of an ECFA?
Tips for Defining your Audience
Tips for Defining your Audience
Identify key community stakeholder and constituent groups whose input should be solicited. Prioritize engaging folks who are disproportionately impacted by food systems issues and inequities.
Seek out people in your community, local groups or agencies with expertise to assist you in completing the community exploration. This will seed and strengthen relationships with people whose perspectives can be valuable to identify if a food system assessment or mapping effort already exists, or to consider partnering to conduct or commission a robust community food assessment.
Consider sectors across strategies and lived experience
Consider sectors across strategies and lived experience
Michigan Good Food Charter Strategy areas:
Farm & Food Business Development
Local/Regional Food Value Chains
Collaboration Infrastructure
Employment Equity
Land & Ecosystem Stewardship
Nutrition, Health, & Food
Consider reaching out to:
Gardeners
Community Kitchens
Farmers
Food Policy Councils
Food Coalitions
Food Sovereignty Organizations
County Extension Services
The Local Public Health Department
University Partners
City Planners and Sustainability Managers
Parent groups,PTA/PTO, stay at home moms
School Food Directors or Coordinators
Preschool Food Coordinators, Home childcare providers,
Neighborhood Based Organizations
Others
Encourages organizations/local food councils to consider the level/quality of engagement with the community it serves.
This tool can be used to identify where everyone is at in their movement building approaches within their community.
Develop a Community Outreach Plan
Develop a Community Outreach Plan
Considerations for Community Outreach and Engagement
Considerations for Community Outreach and Engagement
What tools or methods of engagement have you used?
What would you like to use for engagement?
Strategies:
Networks & Coalitions: Take an active role in a food & farm policy coalition.
Collaborative Partnerships: Collaborate with one or more partners to identify shared advocacy goals and combine resources to implement.
Meetings/Forums: Host or attend a meeting of allies. Ask for/include time on the agenda to discuss the important issues and discuss the possibilities for collaboration.
Story Banking: Collect stories through interviews with those who are most affected by the policy issues you might prioritize. Stories should highlight the importance and impact of policy priorities.
Other Strategies: tabling and presenting at events, canvassing
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