Student Learning Outcomes

Area 7.2: Upon successful completion of this area, students will have demonstrated an ability to accurately assess knowledge, skills, and abilities in relation to their career goals. The career component that must be evident in the description, outcomes, objectives, and content.

Upon satisfactory completion of the course, students will be able to:

Apply the key marketing concepts including the marketing mix, consumer behavior, and market segmentation.
Analyze marketing campaign and measure the effectiveness of marketing campaigns using key performance indicators (KPIs) and analytics tools.

Upon completion of this course, students have demonstrated the ability to:

Describe the steps involved in developing a comprehensive marketing plan, including product development, pricing, distribution, and promotional tactics.
Explore the factors that influence consumer decision-making and how to use this knowledge to develop effective marketing strategies.
Produce a detailed marketing plan that includes product, pricing, distribution, and promotional strategies, showcasing the ability to integrate various aspects of marketing into a cohesive strategy.
Design and execute market research projects, analyze the data collected, and present findings that inform marketing decisions.
Develop marketing strategies that address the needs of a target audience and contribute to achieving business objectives, demonstrating an understanding of market dynamics and competition.
Examine how culture, ethnicity, and social norms shape consumer preferences and behaviors.

You will meet the outcomes listed above through a combination of the following activities in this course:

End of Student Learning Outcomes & Objectives

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