Videos
We have focused on the audio and visual impact of videos. In any social media, the video is muted until people get interested and make the choice to listen. So, we focused on how to get the viewer's attention . The use of colors and phrases are important to attract more people in order to promote the product. Also, even though people get interested, if the video is not something that keeps their eyes on, the use of video does not help Morris Area Farmers Market to have more people come. So, we have added a lot of humors in the video.
The reason why we have chosen the promotional video rather than documentary videos or other types of video is to let people know and remember about Morris Area Farmers Market. we have researched why people do not come to MAFM( Morris Area Farmers Market), and we knew that they lack the knowledge of MAFM or just don't go. So, we thought that our primary goal of this project is to raise awareness among UMM students of MAFM. Also, we have to have their attention paid to MAFM. The documentary video was also in our choices, but If we wondered if the social media users are willing to watch documentary video of farmers market. We thought that people use social media to enjoy the posts including videos and pictures. So, we have decided that the commercial-like promotional video is much more effective than documentary. How we catch attention from social media users is our key point of this project.
News anchor.mp4The attention-getter of this video is "Breaking News". When people think of breaking news, people wonder if it is significant to them, or if it has impact on them. It will keep their eyes on video. Also we have used pictures of MAFM to inform people of the atmosphere. Have picked up the energetic and active pictures of customers and vendors. Also, we have used the pictures of vegetables that actually people can get at MAFM. The use of sound effect emphasizes the link to the social media account of MAFM.
Final Anime by Naoki.mp4This is completely animated. Animation is pretty useful to visualize the idea. It is almost impossible to take a video that food is carried from producing area to grocery store. But we can illustrate how far the producing are is from grocery store. This video especially illustrates the freshness of vegetable (and fruit) in grocery store. This is more likely documentary video, but the fact that the average meal travels is 1500 miles is shocking to some people. This is the attention getter. We are believing that the most effective attention getter has power to change the viewers emotion. After we get attention by shocking news, we show the solution that food at MAFM is from less than 50 miles. This contrast significantly works in this video. We are hoping that we can get more people on farmers market.
Mysterious mute is repaired.mp4We are hoping that the combination of use of phrases and sound effect impacts on all social media users. The attention-getter of this video is showing "Morris Area Farmers Market" later to get people to keep questioning. We are hoping that when people see the phrase, "This summer the big event coming to Morris" people would ask "what's that?" Then the answer is "MAFM". This question-answer type promotional video is pretty effective. Even though people do not care about farmers market, they intentionally update their memory. This is because from personal experience, it is difficult to forget something we wonder. Also, the link to the social media account is highlighted with the sound effect, and the color of background changes black in to white. This also give some strong impacts on the viewers. By using those aspects, we are hoping that we can have more people on farmers market this summer.