Since the launch of Carousell in August 2012 together with co-founders Quek Siu Rui and Lucas Ngoo, he has been deeply involved in product design, brand, and community, and built the app’s first interface as a self-taught designer.

His role has since expanded to encompass many operational aspects of the organisation. As Deputy Chairman of Action Community for Entrepreneurship (ACE), he works closely with the government and startups to promote entrepreneurship and startup’s interests. 

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users.