Public Relations

Leading a team of PR professionals

Through UTC's Public Relations Campaign program, I acted as the Account Manager for a five-month PR campaign for the Mary Walker Foundation. They are a non-profit organization striving to increase literacy rates and provide children and adults with new opportunities to further their knowledge. As the manager, I oversaw the projects of five public relations practitioners (Outreach Coordinator, Social Media Manager, Creative Director, and Videographer) as they played a crucial part in fulfilling the needs of the organization and its target audience while performing a host of other vital duties.

• I conducted website edits: restructuring of the website, information updates, and brand changes

• Created multipurpose logos and a new brand kit

• Facilitated communication between team members, the director and board members of the organization, and the community it serves.

• Planned and organized project schedules to adhere to the needs of the organization

• Led proposal and growth presentations during pre- and post-campaign