Event Marketing

In my role as Social Media Manager at the UTC Career Connections Office, I led successful event marketing campaigns, increasing event visibility and promoting student engagement from every demographic of UTC's campus. The largest of which required a five-month planning period involving campus-wide collaboration and advertisement to promote our highest-attended Job and Internship Fair in history.

• Created marketing kits for each event including event graphics, promotional language, and printed materials

• Strategized and performed over 15 event campaigns, increasing student flow by an average of 35%

• Performed real-time event coverage for our office and the 50 companies in attendance

• Collaborated with at least 35 departments and offices found on campus

• Scripted and filmed promotional content with multiple of UTC's sports teams including Track & Field and Men's Basketball

Spring 2025 Job & Internship Fair

Other Events