In my role as Social Media Manager at the UTC Career Connections Office, I led successful event marketing campaigns, increasing event visibility and promoting student engagement from every demographic of UTC's campus. The largest of which required a five-month planning period involving campus-wide collaboration and advertisement to promote our highest-attended Job and Internship Fair in history.
Created marketing kits for each event including event graphics, promotional language, and printed materials
Strategized and performed over 15 event campaigns, increasing student flow by an average of 35%
Performed real-time event coverage for our office and the 50 companies in attendance
Collaborated with at least 35 departments and offices found on campus
Scripted and filmed promotional content with multiple of UTC's sports teams including Track & Field and Men's Basketball
Spring 2025 Job & Internship Fair
Real-time Coverage
Other Events