Social Media Marketing

Since August of 2025, I've acted as the Marketing Assistant for the Graduate School at the University of Tennessee at Chattanooga, managing all social media platforms (Facebook, Instagram, and LinkedIn). This position requires me to research and strategically reach vastly different audiences on each platform while creating engaging and seamless marketing campaigns and materials.

• Increased followers by over 100 in the first three weeks across all platforms

• Increased social media engagement by over 700% in the first month

• Led brand refreshment efforts to improve brand image and build recognition with students

• Coordinated posts and campaigns across 60 different graduate programs

From January 2024 to July 2025, I managed social media and created all event and resource graphics for the Career Connections office at the University of Tennessee at Chattanooga. This position required me to perform current situation evaluations, conduct target audience research, and create strategic as well as evidence-based strategies. Thus increasing our brand awareness and building closer relationships with our students. I repeatedly created personable and engaging content to further the success of office campaigns.

• Increased followers by over 200% in 16 months

• Increased social media engagement by 100% in the first six months

• Led rebranding efforts to improve brand recognition and visibility

• Coordinated posts and content schedules with multiple departments on campus

• Collaborated with over 60 businesses (corporate and local) to promote job opportunities and hiring events