Event Marketing

Celebrating Milestones: A Commencement Campaign 

December 2025 Commencement marked one of our strongest seasons of social engagement and community growth. By centering student stories, sharing behind-the-scenes moments, spotlighting graduates, and delivering real-time photography, we created content students were excited to engage with — and come back for. 

• Achieved high-impact platform visibility, averaging 2,200 daily profile views across LinkedIn, Facebook, and Instagram.

• Increased our social media following by 5% during our 2-week campaign.

• Drove stronger engagement through strategic in-house content creation, cutting reliance on University MarCom from 71% of total engagement in Spring 2025 to 35% in Fall 2025. 

Seasonal Engagement Strategy: Valentine’s Career Fair Campaign 

Led an integrated, mission-driven campaign designed to connect students with meaningful career opportunities while strengthening employer and campus partnerships. This targeted, seasonal campaign generated one of the organization’s highest engagement periods.

• Increased student attendance by 35% through data-informed event marketing and promotional execution.

• Collaborated with track & field and basketball student-athletes to amplify reach and diversify audience engagement.

• Coordinated marketing materials and distribution with 30+ cross-campus organizations, departments, and resource offices to maximize awareness and participation.