Minted has four main businesses:
Baby & Kids
Holiday
Wedding
Art & Home
Although we cater to customers at various stages in their lives, each with unique needs, one thing remains consistent:
Our designs help them celebrate some of their most memorable moments, from weddings to birthdays to new homes, and beyond.
WE ARE DEDICATED GUIDES, here to help our customers discover the kind of unique designs from independent artists that they’ve been looking for.
We share information broadly and bring people at all levels along in our decision-making.
We base company decisions on providing the best designs in the world to consumers, breaking the mold of what is considered technically possible to liberate designers' creativity. We treat designers well, keep our promises to them, and build our company with them at the table.
We enable others to decide what great design is, rather than deciding what it is for them. By listening carefully to our community and letting them make decisions, we unleash full human potential.
There is limitless possibility as to what can be done with the Minted marketplace of artists and designers. We have the patience to make decisions that serve the brand, our designers, and our consumers best in the long-run.
Minted’s Tone of Voice.
_
To speak to our range customers in a way that resonates with all of them, we’ve crafted a voice full of approachable empathy.
That is to say, no matter how our customers are using Minted, we want to speak to them in this smart, but unpatronizing manner to make them feel inspired and supported every step of the way.