SmartID™ is both “Mobile Authentication” (authenticating any item physically in your hands remotely using a mobile device) and “Online Authentication” (authenticating products sold online utilizing two separate and distinct networks working simultaneously). When the two practices are combined, they act in concert creating a comprehensive anti-counterfeiting solution that protects brand owners and products online and in the field, anywhere in the world.

Since SmartID™ contains embedded, dynamic intelligence (SmartCodes™), every product has the ability to communicate its authenticity at the unit level anywhere, any time, making “static methods” such as holograms, labels, serialization and other antiquated print-based methodologies of little use when fighting counterfeiting and piracy today.

• SmartID™ works on ANY platform and is accessible via mobile, wifi, online, RFID, NFC, BCR, USB, GPRS, Bluetooth and the like. It can be server dependent or operate independently based upon the required solution. SmartID™ is also legacy compliant and can be integrated or embedded into most any physical product, digital application, hardware device and the like.

• SmartID™ requires no proprietary readers, devices or platforms, making integration, adoption and ease of use, simple, fast and cost-effective.

• SmartID™ is accessible and verifiable by both the consumer and manufacturer, anywhere in the world, at anytime, with verification results delivered remotely within seconds.

• SmartCodes™ are dynamic and automatically expire once issued. Accordingly, they will never be used more than once making it impossible for counterfeiters to duplicate, copy, steal or circumvent SmartCodes™.