Marketing Pathway
Career & Technical Education at Maloney High School
The Marketing Pathway provides students the opportunity to explore the marketing field and prepare for careers in this dynamic industry. This pathway will build a strong foundation of skills and knowledge required to succeed in one of the may careers available.
The Marketing Pathway provides students the opportunity to explore the marketing field and prepare for careers in this dynamic industry. This pathway will build a strong foundation of skills and knowledge required to succeed in one of the may careers available.
“Marketing is an important aspect of business. Taking this class gives me a head start on what I will be learning next year in college. What I like about this class is that what I learn is applicable in the real world.”
“Marketing is an important aspect of business. Taking this class gives me a head start on what I will be learning next year in college. What I like about this class is that what I learn is applicable in the real world.”
Olivia, Class of 2017
Olivia, Class of 2017
Careers in Marketing include:
Careers in Marketing include:
Click on a career below and learn more about salary, employment outlook, and the steps needed to follow this career pathway.
Click on a career below and learn more about salary, employment outlook, and the steps needed to follow this career pathway.
College Majors in the Pathway include:
College Majors in the Pathway include:
There are a variety of colleges, universities, and technical schools that offer degrees and training. Click on a major below to see some options in this region.
There are a variety of colleges, universities, and technical schools that offer degrees and training. Click on a major below to see some options in this region.
Course Offerings
Course Offerings
Introduction to Business
Introduction to Business
Course introducing the field of business including topics such as management, finance, accounting, marketing and other areas of general business.
Course introducing the field of business including topics such as management, finance, accounting, marketing and other areas of general business.
Marketing 1
Marketing 1
Marketing 1 is the study of concepts in marketing, business and economics. These include the nature, scope and techniques of selling; understanding clients opportunities and employability skills. Special emphasis is placed on the student’s involvement in DECA and the School Store as co-curricular activities.
Marketing 1 is the study of concepts in marketing, business and economics. These include the nature, scope and techniques of selling; understanding clients opportunities and employability skills. Special emphasis is placed on the student’s involvement in DECA and the School Store as co-curricular activities.
Sports & Entertainment Marketing
Sports & Entertainment Marketing
Sports and entertainment industries will be used to introduce students to the foundations and functions of marketing. This unique and innovative course includes an orientation the sports and entertainment industry with topics including sponsorship pricing, market research, endorsements and promotions.
Sports and entertainment industries will be used to introduce students to the foundations and functions of marketing. This unique and innovative course includes an orientation the sports and entertainment industry with topics including sponsorship pricing, market research, endorsements and promotions.
Marketing 2
Marketing 2
Students will continue their study of marketing, business and economics. Studies will also include cost-profit relationships, operations, risk management, purchasing, pricing, and sales and finance. Students will be engaged through hands on activities using skills developed through the entrepreneurship component of the program.
Students will continue their study of marketing, business and economics. Studies will also include cost-profit relationships, operations, risk management, purchasing, pricing, and sales and finance. Students will be engaged through hands on activities using skills developed through the entrepreneurship component of the program.
Marketing 3
Marketing 3
This course has a special emphasis on entrepreneurship, It is designed for students planning on majoring in marketing and/or business in college. Concentration will be on the students desire to own and operate their own business. They will develop a marketing plan, learn how to complete a marketing analysis and complete a comprehensive written project on starting a new business.
This course has a special emphasis on entrepreneurship, It is designed for students planning on majoring in marketing and/or business in college. Concentration will be on the students desire to own and operate their own business. They will develop a marketing plan, learn how to complete a marketing analysis and complete a comprehensive written project on starting a new business.
For more information on college & career opportunities in this pathway, visit your Naviance Family Connection page or one of these other resources:
For more information on college & career opportunities in this pathway, visit your Naviance Family Connection page or one of these other resources: