Presenting Outcomes Pt.3

Stop Think Act:

My video brief and gif brief have so far been excluded from their influence in my previous final pieces due to their physical format. Thus it feels necessary, especially when considering the large proportion of skills I had gained from them, that my third final pieces centres around the video format, allowing me to combine videos and a gif. However, one of the most important things I have set out to improve from the video brief is the role of the client: for me when looking back on that brief, the video lacks direction and does not make clear who or what the client is advertising. This clear drawback is something that I will put foremost when presenting my outcome, setting out to clearly advertise apple airpods alongside the promotion of ANTSLIVE, a format often used often by big corporations where they can use the rights to a song in a video for free, purely due to the large promotion the artist gains when credited.

In relation to my critical studies:

Video: The format of the final piece will centre around the editing skills and awareness I gained during the video brief. What surprised me however is how whilst I learnt significant technical post production skills, the most helpful lessons were in actually getting the right shots, having to have clear foresight into the final look whilst also adapting to uncontrollable variables.

Video cutting
Colour grading
Adaptation
Storyboarding

How I will build upon this brief: As mentioned, there are significant technical post production skills gained during the video brief. In fact, when looking back on that brief, I spent too much time trying to learn how to master davinci resolve, after effect and premiere pro all at once that the actual story and clients focus of the video lacked significantly. For this reason, I feel confident that now I have knowledge in the technical side making a video, I can focus primarily on the message/product I am trying to convey as well as focus on its connection to my overarching theme of music. That being said, my lessons gained from this brief extended past the post production editing into the actual directing of the shots. There were several times that the plan I had set in my head had to adapt to the situation at hand, forcing me improvise and also direct a clearer vision to my subjects. When considering my plan involves far more "acting" than the video brief, this sense of communication will be fundamental in the final look.

Gifs: The lessons learnt from this brief will be fundamental as the end gif will make clear the direction of the video and tie in completely who my client is. It is undeniable that the knowledge I gained during this brief will make the developing of the final gif much easier.

After effects knowledge
Photoshop gif making knowledge
Illustator frame creation

How I will build upon this brief: Once again, there are several key techniques that I learnt within the gif brief that will apply directly onto this final piece. Most clearly, the knowledge of photoshop and illustrator to form each layer of the gif will help me greatly, for there were several technical barriers I had to overcome during the brief that had once slowed me down greatly. Moreover my second gif used after effects, a tool that is greatly difficult to understand, therefore excessively time consuming. In this sense, I will feel more confident to use the programme without having to spend hours learning the interface, once again allowing me to focus on the client and goal of the final piece.

How does this develop my theme?

Throughout my work, the overarching theme of culture and thus music has mainly focused on the promotion of a music artist; whilst I do not plan to abandon this in order to maintain continuity, I also want to add a layer of development, thus I plan to use the format of the video to primarily advertise airpods (an area of music I haven't looked at yet) whilst simultaneoulsy promoting a song from ANTSLIVE. Apple airpods have a clear connection with my theme as they are designed to draw a balance between sound quality and comfortability. Moreover, Apple as a company put design of product at the forefront, drawing a further paralell with my role as a graphic designer. Not only will the video be promoting aspects of music but unlike previous final pieces, it will rely on music in its success as the single from ANTSLIVE will underline the entire video leaning into its dramatic elements as well as its comedic side.

Golf Le Fleur

The driving inspiration behind this final piece is once again Golf Le Fleur, this time following their advertising model that creates surreal environments to promote their goods. The brand itself has been awarded several awards surrounding these promotional videos including a "Shark Award" for the best international advertising film. What is most unique about these adverts is the integreation of the product into the story line. They will take surreal, comedic and dreamy settings, almost as if taken out of a Dr. Seuss or Wes Anderson film, in which the product they promote serves as an impetus for the videos punchline. This leads me on to the main characteristic of their videos: the punchline, with each shot leading into a more absurd and comical environment, that maintains focus on the product until the final shot will allows for a sense of comedic relief. In this sense, the advert is more a short film than a promotional work, and thus draws parallel with one of my main interests when approaching graphic design, that being how one can draw balance between working in a promotional/corporate sense whilst maintaining focus on artistic and creative elements/morals, a subject spoken about in my essay. The dreamy nature of the videos can be attributed heavily to their set design, however for me, I do not have this sort of budget and equipment to work with therefore to achieve a similar atmosphere, I will be relying heavily on the colour grading and thus post-production. Moreover, much of the comedy is achieved not through dialogue but rather visual cuts, pans and other nuances which will be difficult to replicate on a phone. Therefore, once again I will by relying heavily on my ability to edit and manipulate my shots to create a similar level of cinematic and comedic skill. In relation to music, I have already gave a deeper insight on the brand itself and their relationship with music in my first final piece, however specifically in their videos, they are all underlined by the role of sound: subconsciously much of the comedy can be attributed to the interweaving of beat breaks with visual cuts etc. For this reason, Golf Le Fleur once again serve as a perfect model for what I hope to achieve from my final piece as they intertwine with my theme of music, my previous breifs, and my interests as a graphic designer.

Final piece 3 plan

(statement of intent)

My plan is to create a promotional video that collaborates both the brand of a chosen musician as well as apple airpods, inspired by numerous apple advertisments for apple music etc. Crucially however, my main aim is to make such a video formatted for social media, not only in its style but most importantly in its length: creating a short, yet entertaining and most importantly informative video. My inspiration however is not limited to golf le fleur, as I plan to experiment with my style of shot like that of many Wes Anderson films. Moreover, a key element of the le fleur videos is the punchline at the end, yet as I am creating a video centred around the background music, I will not be able to add dialogue. In light of this, I will instead turn visual comedy, using every element to achieve the punchline, such as the style of shot, sound design, and facial expressions. A consequence of this is needing strong foresight into the end video before filming, forcing me to work out every shot, their timings and the story as a step before my first step. A final element of the outcome will be the end gif, serving to provide information and narrow the audience focus onto the client, as well as develop further my previous gif and vector brief skills.

The client

Unlike previous work, I will have two clients, presenting the video as a collaborative project between Apple, and ANTSLIVE, to jointly promote both airpods and his song "Number 1 Candidate". The inspiration stems from numerous headphone collaborations, notably Beats x A$AP Rocky, that facilitate both the brand of the musician and the brand of the product, to cohere into a thoughtful, somewhat niche, yet successful advertisement. Crucially both clients serve wider roles in the context of project too, as the use of a musician provides me with first hand images as well as coherence to my other briefs and presentations. Meanwhile, the involvement of "Apple" develops the outcome through introducing a new element of music into the outcome to avoid repetition.

The process

Part 1 (The footage and timeline):

My first step was to film and direct the footage of my commercial, the most crucial step of the entire outcome. When arriving to the location I planned to film at, I was met with immediate difficulties surrounding my original plan, beginning with fact the treadmills were all in use. My only other option was to use the cross trainer machines, which wasn't an issue in itself, but rather their location was faced against the wall, so my original plan to have front facing shots was essentially ruled out. This was my first adaptation of the footage, instead opting for top down close up shots instead of far away ones which in hindsight I prefer as they lean in towards the intense atmosphere of the video. When actually directing my actors, communication was key in getting the correct shots, as well as additional patience as many shots were ruined by people moving in frame, or equipment such as the tripod breaking. We were also under a strict time constraint, thus I was unable to know if the shot I captured was the right one as I wasn't able to look back through the clips until we left. Therefore, each shot required multiple takes, which meant I spent many hours filtering through the footage after the shoot to decide which handful of clips would make it out of the plethora of possible clips.

Wide shot with stabilised tripod rise from feet to reveal subject

Zoom shot to narrow in on the subject and most importantly bring attention to the airpod which was the focus of the video

Medium shot from behind to emphasise how the subject is isolated from his surroundings.

Super wide 0.5 lens shot to isolate camera away from the subject and into reality, emphasising the punch line.

Tripod turn from wide shot, with 0.5 lens

Quick zoom into second subject, revealing the punchline of the video in a single shot to emphasise the closeness of the second subject and thus obliviousness of the first subject, highlighting his isolation that comes with airpods.

Final super zoom shot to once more emphasise how isolated the subject is from his surroundings.

When uploading the footage to my timeline I was faced with many many videos to choose from for each shot, choosing the best videos over the criteria of:

Good stabilisation
Actors remain in character
No external interference ie people walking in shot
Had correct framing and timing that was needed for a convincing and professional look

To get my selected clips into a timeline that looked like the one above, understanding their timings was crucial. This was of particular importance when understanding the music of the video was fundamental to the atmosphere of the video, thus each clip had to cut or begin, and even move, in time with the beat of the video. For example, the first zoom of the video occurs on the beat drop of the music which dials the viewer into the intense atmosphere whilst associating it as a result of the airpods. When the music cuts out and the subject is put into full view and we witness his oblivious stupidity, the punchline comes from the fact the music is revealed to be diegetic, (meaning only he can hear it), thus the association and merging between sight and sound is not only necessary in the professionalism of the video but also the story of the video. When the music comes back, instead of jumping back in, its faded overtime, which builds tension and a sense of comedic inevitability to the final shot.

It is also interesting note that it was not only cutting the clips to match the music but also cutting the music to match the video, afterall, the video was meant to be a short film to advertise airpods and the musician, relying on its speed to draw the reader in. For this reason, I could not wait for the song to reach individual beat drops for clips to come in or out on, and instead I had to cut the sound represented by the green bars in the photo above, taking lots of time to ensure it would cut seamlessly and sound natural. This technique was used particularly towards the end of the video where I only wanted the beat to play without the lyricism, therefore I turned to the end of the song and brought it forward, cutting it in just the right place that it seemed to be a natural part of the song.

The timeline was in continual development throughout the process and would be false to call the first step, but instead was a continuous one throughout, relying on patience, understanding and lots of development to reach the final video.

Part 2 (The Gif):

gif101.mov

To begin, I had to figure out the purpose of the gif: For me, that would be making up for what the video lacked, that being to clarify who the clients were and what they were advertising. In light of this, I decided that a transition between ANTSLIVE and APPLE AIRPODS would be highly effective in tying in the aims of the brief. I therefore figured I could use first hand images of ANTSLIVE taken at a concert to reference a simplistic drawing of his face that would turn to reveal an airpod. A flaw in this idea however was its amibiguity: a simple drawing is not enough to specify who the musician thus client truly is. Therefore I found it would be most effective to place ANTSLIVE's name at the start of the gif, as if to credit him at the end of my short film, that would develop into his face over several frames.

Upon looking back at this portion of my final piece, it was without a doubt the most time consuming aspect, for I had to hand draw and 66 individual frames that entailed signifiant development and trial & error, as figuring at how to transistion between each vector was a mathematical challenge as well as an artistic one for they all had to align and reveal themselves at the perfect time whilst maintaining a natural flow.

First hand images of ANTSLIVE, March 2022

As with all digital projects so far, my gif began with a physical sketch. In comparison to my last presentation of outcomes, I was relieved to indulge in complete simplicity, aware each line would only make the animation process harder. Using my first hand images as reference, I went through numerous drafts of possible facial expressions and perspectives until landing on the one seene above.

I then traced around the basic shape of the sketch and warped the text "ANTSLIVE" into the shape of the head. Through this I had created a start and end point of the first section of my animation wherein the facial features would transform into the text.

The image above is shows both the end plan for the text and the half way frame between that and the warped text. I designed this halfway point by marking each corner of the text and hand measuring the distance each marking had to move to reach the end text. I then divided this length and marked a dot which would then be used as guidance for where to draw the frame. The process itself was extremely tedious and time consuming though ensured a natural end result.

I scanned the sketch into adobe illustrator and began digitally outlining the shapes into vectors, creating the first official frames of my gif. At this point in the process these frame were used primarily as guidlines for the rest of my frames.

I uploaded these few vector frames into photoshop and alligned them into their correct positions two at a time as seen in the image above. Although confusing to look at, this served as a valuable guid for the following frames. What was notably difficult was getting the frames to the right size and shape as the differing shapes meant they would not align.

I printed out these photoshop guidlines and followed the same previous process of measuring between points in the text this time with more help from the accuracy of digital drawing. Overall this process of hand drawing was repeated seven times to create enough frames for the transition to be seamless.

With all my frames drawn out for the first portion of the gif, I once again uploaded my sketches into illustrator and vectorised them, using the pen tool to trace and manipulate the lines into the correct shape for the frame.

The next step was to allign each vector on photoshop each layer at a time in order to actually put the gif together. Whilst the process wasn't as techinical as other steps, it involved continual trial and error as any misplacement would cause an eventual glitch in the end outcome.

I then opened up the timeline window and turned each layer into a frame, setting the delay to 0, thus ensuring a complete smoothness to the gif.

This is what was achieved so far

Now that I had got the text to warp into the shape of the head, I had to then reveal and remove the lines to complete the transition. To begin, I made final adjustments to the shape of the head so that it would align with the text.

I then took my digitalised version of my sketch and began to remove a small section of each line frame by frame in order to achieve the effect of a slow but smooth dissolve. The red dots and numbers seen above were its own layer, which was measured as a guideline for how much of the line I would remove every layer, with the number referring to the amount of frames it would take.

The line removal was achieved through using the brush tool overtop of the sketch, with a white mode so that it appeared as if the line was dissolving but it was in fact being covered up. This process was then repeated by duplicating the layer thus creating a new frame and cutting back the line a dot further each time. This process was once again extremely time consuming as each frame had to be hand crafted, with many small lines taking up such a simplistic drawing which all had to be reduced a frame at a time.

This process was repeated exactly the same on the last frame of the warped text, using a similar red dot guidline that would direct me on where and how much of each layer (frame) needed to be removed.

When put together and placed into a timeline, the gif above was how the text revealed itself. Whilst I was relieved that the animation itself was smooth and natural, I was yet to be able to tell if it would achieve the seamless transition between text and face I was looking for.

To have the font disappear whilst the face appeared required me to reverse the font animation so it was disappering instead of revealing. I then copied the revealing face frames into the text project and one by one merged each frame together to that an individual frame as pictured above involved both the font and the face. Whilst this task may seem easy, it became incredibly difficult in ensuring I was choosing the right frames to merge as I needed both animations to finish at the exact same time. Once complete I added these frames behind the part one of the gif.

In order to transform the gif onto the left into the right I began by reversing the each frame in order to have the text turn into the face not the other way. I then inverted the colour of each frame, with 25 overall to do. The most notable difference was the smoothing, achieved through removing the delay time between frames to 0.000. The gif on the right has the shape of its border constantly changing too, fixed by using the paint bucket and merge layer tool to fill in any empty space.

In order to tie in my client to the final gif and make explicit the aim of the video (advertise airpods), I decided it was necesary to zoom in on my line vector of ANTSLIVE to only the ear and reveal the airpod.

Using the reference image on the left, I opened illustrator and as with all transitions in the gif, began by drawing the last frame. Whilst my first hand image was necessary in understanding the perspective and placement of the airpod in the ear, I had to pay equal attention to the shape and line of my ANTSLIVE drawing, aware my intention was to transition between frames, as though his head were turning.

Now that I had got my first and end frame of the final transition, I opened photoshop and alligned each vector, in turn creating a guide for the frames that would be drawn in between. Similar to the original morphing of the font, I printed out the guide and used a ruler to measure the distance on paper between the different points of the ear between each frame which I then divided by five to create four equally spaced reference points in between. I then began, with a pen, to draw out four new frames that would bridge my frames together. Naturally in doing so, the optical illusion appeared as if the face was turning towards the side, for the ear widened out as each frame developed, playing with a viewers knowledge on perspective. Each of the four scans below show my sketch of the new frames I developed using this method. One of the most challenging aspects of this process however was morphing not only the position of the lines, but the shape of them for the necessity to get the line movement correct was amplified due to the fact I had maintain the illusion of a turning head.

With my frame sketches scanned in, I uploaded them into illustrator, and once again used the pen tool to outline my design. This process was repeated for all four of my scans.

I quickly realised however that the six frames I had now created were not enough for a seamless transition. I therefore decided to duplicate the number of frames and draw new frames in between my current vectors, similar to the original paper process. As the change between frames was so small, I decided there was no need for a sketched guide and instead used photoshop to merge previous frames together to create breif guides for an illustrator sketch. The red vector above shows the new frame inbetween the original two, a process repeated six times.

The final step was to make the airpod reveal out of the ear, use a similar process to revealing the lines of the face in the earlier portion of the gif. I created a red dot guide above the final frame which I would use to mark out how far down the airpod I had to remove. Once again I used the white brush tool to paint over the black lines, which I would then dupluicate to repeate the same process on a new frame.

It was important to me that it looked as though the airpod was truly growing out the ear, not only the lines that made up the airpod. Therefore I added an additional part of the ear circled above that would give the impression the airpod was covering up. In this sense the shape of the airpod seemed to reveal itself rather than just the lines.

This is 1 of the 20 frames I had to create for the effect, as is made clear, the airpod is covering the previously circled part of the ear, lending to the sense of dimension that was otherwise impossible to create within the confinements of 2d, black and white line drawing.

One of the final finishing touches to this gif, was the few frames that outlined the head actually turning. To understand how this perspective would work I referenced a video of me turning my head, trying to understand the way in which the outline of the head moved in relation to my ear. What surprised me about the footage was how exponential the movement of the head was, thus when drawing the lines in on photoshop, the distance they travelled move further each frame, starting with the first 5 frames of movement being only very subtly apart.

Davinci Resolve finishing touches:

I had created all the frames for my gif at this point and was left only to align them on top of one another. The process was simple though tedious as it was necessary to get perfectly right, as frame by frame I adjusted the size and position in relation to the frame before, covering a total of over 80 hand drawn frames, that were then exported as a gif file which can be seen in the video on the right. However this video is notably different to how it looks in the final video: The first difference is the speed of the gif, but most obvious is the absence of a zoom which ruins the effect of the turning head.

ezgif.com-gif-to-mp4-2.mp4

Through using davinci resolve I could overcome these issues. To begin I converted the gif into an mp4 file which I then split in the cut section of my timeline to create various parts of the gif I could edit separately. This was crucial for I had to adjust the speed of the gif differently as certain points of the video. For example, the airpods reveal themselves much faster in the final video in order to maintain a smooth transition, however if I was to increase such a speed for the entire video, it would not only be too fast but it wouldn't match up to the music below.

The second major change was the zoom in on the ear, that would hide the blank space surrounding the turning of the ear and make clear the focus of the airpod and thus client clearer. This was achieved by slowing down the speed of the frame before the turn to a full second which would give me enough time to zoom in on the ear before the second portion of the gif. The zoom itself achieved through key framing the zoom at 0.0 and then 4 over the course of a one second timeframe.

Part 3 (Video effects):

Another key aspect of Pentel's work is his continual creation of custom typography designs for each artist. Whilst I was aware achieving the comic book style was not dependent on making my own logo, as there were thousands of downloadable fonts; I noticed the fluid artistic nature of Pentel's logos made the final design feel so more tailored to the artist, an feature of his work that I felt, when considering the client's perspective, to be necessary in achieving a memorable album cover. Moreover, I could build upon the skills gained in my previous typography brief that taught me how to not only use illustrator at a professional level but also made clear the difference between a font and a typography logo.

The zoom transition:

The first transition was the zoom transition, that seamlessly combined my clips. I began by selecting the correct shots to use, choosing the two that had the best stabilisation and focus on the subject. Once uploaded into Davinci Resolve, I placed the first clips 4 frames above the second to create an overlap wherein the transition would take place. My next step was to turn this 4 frame segment into a fusion clip, achieved through moving into the cut window and splicing each side of each clip so that the 4 frames were detached from their original videos. I then moved back into the edit window and selected both clips, allowing my to turn them into a single fusion clip. The fusion page is where you can create cinematic visual effects, wherein a fusion clip encapsulates the timeline into a compound clip that can be edited within the same window to merge effects.

Once opening up the fusion window, I was presented with 4 different nodes, 3 of which can be seen in the top left photo. The median clips represent the individual clips, ie the wide shot and the zoom shot that I was attempting to transition between. I added a transform1 node between media in 2 and merge 1 which allowed me to drop the blend on the merge node from 1 - 0.5. In doing so I could see both clips on top of one another, which was necessary in key framing: By selecting the wide shot node, I key framed its size, zoom, and x y values on frame 1 with their original values. I then moved forward to frame 4 as adjusted the zoom and position of the wide shot so that it would line up to the same size and position as the zoomed shot as seen in the images below. The technical aspect of the transition was done, yet to achieve the seamless transition I aspired for, I had to open the blur panel and increase the motion blue quality over the transform node. This same process was applied to the end transition between the airpod gif and apple logo to emphasise in my client as the last focus of the video.

The step printing effect and transition:

For my second effect I planned to apply a "step printing" effect to intensify the video and make it appear as if my subject were moving faster without effecting the speed. This would be achieved through playing with the shutter speed and frame rate of the clip to add blur and trail. I had to turn to adobe after effects to achieve this effect as it provided me with more professional tools that could be tailed to work better with my vision. Once I had uploaded my clip from davinci resolve into my after effects timeline, I opened the effects panel and chose CC Wide Time and Posterise Time. On the left are screen shots of my final fx settings, with the CC Wide time 6,4 which provided a stop motion style effect through implementing artificial frames between my video. The frame rate 7 tied the effect together through reducing and randomising the number of frames per second.

Once I had uploaded my after effects step printing effect back to my davinci resolve timeline, I realised that it didn't cohere between the previous clip and felt out of place in reference to the whole video. I therefore decided a transition between clips was necessary, turning to the camera shake effect to as my mode of doing so. Crucially however, the camera shake effect was not a transition so I had to key frame the transition into a slow buildup instead. This was achieved through opening the fx settings and keyframing the motion, speed and blue scale to 0 a few seconds before the end of this clip. This ensured the effect wouldn't begin until the end of the clip, followed by a keyframe at the very end of the video with motion, speed and blur all at max, meaning the effect would build up into chaos within a few seconds, serving as a prefix for the chaotic after effects clip that followed.

Part 4 (The Color Grading):

The Color Grading was one of the most crucial aspects of my video as it reinforced the punchline of the video: When the colour grading is enhanced, the video intensifies, with the narrative of the video attributing this change to the AirPods and the feeling they provide the consumer with. Therefore when the video zooms out and the colour grading cuts off, my intention is to drop the viewer back into the mundane reality of life, reinforcing the notion AirPods isolate the reader from the world in both a literal "sonic" sense, but also from the bleakness of reality, as if they provide a form of escapism.

To begin I added a space transform node to my clip wherein I could change the input gamma to linear and the output gamma to rec.2100 HLG on the far right node, opening up a multiplicity of professional tools that would help grade my video.

I began by adjusting the exposure node, by opening the colour wheel panel and bringing down the exposure on the gamma, gain and offset channels to reach my desired tonal exposure for the video.

To implement the cinematic green undertones of the video, I adjusted the green input on the gain channel, which would knock off the white balance and remove any harsh white lights which were permeating the footage of the gym.

Another crucial step in removing the harsh lighting of the gym was the gaussian blur which added a dreamy haze to the video, crucial in evoking the escapist atmosphere the AirPods supposedly create.

I also adjusted the radius of the blur tab, lowering the green and slightly raising the red in order to bring into the focus the gain channel undertones whilst softening the harsher colours surrounding the shots.

Overall evaluation

Skill development: The outcome relied on numerous skills I have learnt throughout the project, particularly from the video brief wherein I learnt how to use Davinci Resolve, spending time to understand colour grading and the timeline which was necessary for this outcome as it meant the time I would otherwise had spent learning, could be used to create my gif. In regards to the gif itself, I feel assured that it calls back onto the skills learnt from the vector brief and gif brief from the overall project, taking knowledge from after effects, photoshop, and illustrator in order to reach its final look.

Quality of the piece: To begin, I would like to think the video maintains an element of professionalism throughout which I would attribute to the refinement of the shots and the post production colour grading. For example, the tripod allowed for me to maintain stable shots turns in the video, despite only having a phone to shoot on. Moreover, the numerous shots and takes meant that I could filter out and choose from a wide variety of optional shots, ensuring the final outcome was the best of what was possible in terms of the shots. When in post production, the colour grading elevated the final look considerably,

Focus on the client: The focus on the client was a crucial factor to judge the success of this piece, as it was one of the major drawbacks in the previous video brief, thus was at the forefront of the outcome. This is made evident from the very first shot where the airpod case is opened and the airpods are the focus of the shot. From there on out, each shot maintains focus on the airpod, seen notably whilst the subject is on the cross trainer machine, therefore relating the music over the video as diegetic, coming from the airpods. Moreover, the punchline of the video where it cuts away and into the mundane reality, serves to emphasise the isolation that the airpods provide, thus adhering to the client in not only the focus of the video but also its story. The gif, serves a crucial role in emphasising the client at the end of the video, using the text "airpods out now", as well as the ending the video with an airpod and apple logo. However, the musician antslive is arguably also another client, and therefore it was crucial that I credited his name as well as develop the gif into his face, as if to suggest the video as a collaborative advert instead of purely apple. In doing so, I was able to tie the outcome further into the overall theme of the project in which I had used numerous artists throughout and my first hand images of them.

Developed reasoning behind the piece: Throughout the project, the overall theme of music has opened various aspects of graphic design that have been developed and researched throughout. In this sense the choice of airpods as a client was an inevitable choice for me, as it allowed me to connect my continual use of music artists, without putting them as my client once again, and thus avoiding repetition for a wider evolution of my theme. The link between antslive was therefore key in drawing this thread of development as I had continually used first hand images of music artists throughout the project suggesting simultaneous continuity alongside growth. My client was chosen primarily based off the fact I had first hand images of him, and could therefore reference his face in the gif allowing for a more developed transition.

COMPLETED VIDEO

final piece01.mov

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