Presenting Outcomes 3
A04
A04
I think the pieces that have done well so far have been videos that included a mix of real life footage and animation, created using a range of software - particularly Photoshop, Premiere Pro and Blender. I also liked using some pencil drawings as a way of planning my digital drawings like I had for the typography brief. For my third Final piece I will try to include all of these features.
Lyndon Hayes is a professional illustrator working in London. A lot of his work is fine line drawings of the cities and places he visits. one feature of his style is water colour or large pen marks underneath his main outlines. I really like his sketchbook, slightly messy hand drawn style of illustrating. He has limited time to draw his subjects, so he spends less time worrying about getting the proportions perfect and more time on the details of the scene, making his images seem very energetic and lively. I like his use of colour - He separates different parts of his subjects with different colour pens which I think is a good way of showing how they all exist separately but when standing from a particular point of view they all come together to form an image, and he shows this link by connecting the separate parts with an underlying watercolour wash.
This is the album cover for Bobby Caldwell's 1978 album 'what you wont do for love'. I chose to use a song from this album because of it's slow paced, relaxing, classic sound that I thought represents the old vinyl R&B and Jazz music of the 60s and 70s. I like the style of this cover, it uses complimentary colours and the line-work seem a little soft and dreamy which I think pairs well with Hayes' illustrations.
However it's very difficult to find a high quality picture of this cover - even the one on Spotify is quite pixelated and blurry. Because of this I decided to redraw it as part of my video in the style of Lyndon Hayes.
My client for most of my Project has been Spotify, I chose this client because it gave me the freedom to look at the album art of multiple music artists that could act as smaller sub-clients. For my Final piece I want to link back to my essay which talked about the history of album art and also the resurgence of Vinyl. Vinyl is popular because of its excellent sound quality and the enjoyment of having a physical piece of art. I want my third final piece to convey the positive qualities of Vinyl, the good sound quality and the beauty of the physical objects. My Client for this piece will be Both Spotify and Rough Trade- a vinyl selling company. I will be advertising a partnership between the two where you are able to purchase Vinyls from the Spotify app. For my final piece I plan to create some animated video with some sections drawn in the style of Lyndon Hayes to show the immersive, lifelike sound quality of vinyl, and showing how it feels more like a relaxing experience compared to just using a phone.
There were 184 photos taken for this photoshoot. On the first one I took the photos of mostly buildings which looked quite similar, so I did a second photoshoot to try and include some natural settings to pair well with the architecture shots.
I didn't want to just take ordinary pictures of the buildings- I wanted them to have the slightly imperfect proportions of Haynes work, mimicking the style of someone who has limited time to draw their subject. I took different photos of each part at a range of focal lengths and at slightly different angles and then assembled the smaller images into one large photo. The effect of using this technique was it made the pictures slightly distorted and altered the proportions of the buildings.
Using the pictures as references to look at on a screen I drew them into a sketchbook. I divided my references and sketchbook pages into 4 sections to make it easier to see where each part should go on the page. I started in pencil before tracing over the pencil lines with a felt tip, then rubbing away the pencil lines.
I scanned in the pen drawings using a scanner and imported them all into photoshop, then traced over them in photoshop using the brush tool. I turned off the smooth setting when drawing so that the lines were slightly uneven to stick with the hand drawn style.
After creating the main outlines I added some colour to the backgrounds of the images. I lowered the opacity of the brush I was using so that I could create some layering where the colour becomes darker, like water colour building up, again trying to stick with the handmade look.
I didn't want the drawing to be completely static, otherwise the look like still image being moved rather than the camera being the thing that moves. It would take too long to draw each scene multiple times so similarly to when I made the MF Doom advert, I used after effects to give the drawings a slight shake to mimic the effect of being drawn one frame at a time. To do this I imported the image into after effects and added an adjustment layer. I added the effect 'Turbulent displace' to the adjustment layer which creates a distorted and rippled effect on the image. The evolution dial in the settings panel of this effect changes the direction of the images movement. I created six key frames where the image wobbles to 6 different degrees and selected the "toggle hold key frame" setting which makes the image jump between positions rather than fade between them. The effect of this was a constantly moving image.
I applied this effect for each image. For one of my images I had the people walk behind a rope so I exported this part of the image separately, applied the effect and then put them together in Premiere Pro. Applying this effect to separate parts of the image meant I can have the people walk behind certain objects.
To animate the people I played the videos in Premiere Pro and took a screenshot every couple of frames. After that I Imported each screenshot into photoshop and traced over each individual person one frame at a time using the Brush tool. Once I had completed this I had to also draw underneath each person again with the brush tool so they could not be seen through. I repeated this for each of the three scenes which contained 13 people to animate individually one frame at a time. This amounted to hundreds of people to draw. After the animations were completed I exported them and overlaid them with pictures in Premiere Pro.
For the album icons I used Pieces I had made for previous briefs, like the covers I made for the Doom project, my version of the LOUIE cover and the screen printed Shame cover and others. When redrawing the Spotify app I dedicated a large panel for the advertising of vinyl sales in the right corner, as on the real Spotify app this section is very small and difficult to find. I Left the square where the second album cover would go Empty, so I could switch the album covers underneath it.
I kept the font similar to the text used on the Spotify app but added multiple pencil lines on top and shading underneath to give the text more of a hand drawn style. To place the text behind the vinyl I created 20 copies of the layer and added a layer mask to each of them, then inverted the layer mask for the first ten, and placed all of them in a video group, setting the duration of each layer to 1 frame. I then masked out the text when it overlapped with the album cover in each frame, so it's only visible when the vinyl is taken away, making it appear as though the text is behind the vinyl.
I imported every piece of footage into a new premiere pro document and put them in order, using key frames on the position panel to make the images and videos drift in and out of the frame, simulating camera movement.
I recorded the static noise of the vinyl player and added the audio to the opening, as well as overlaying the song, making it begin a few seconds after the needle drops
For the logo at the end of the video I used some of the trees from one of my drawings for the background. I took the logos of the two companies I was working for and redrew them using photoshop. I changed their style to seem more hand drawn to fit in with the rest of the video.
I exported the logo outlines with a gradient map applied over it to change the colour to brown and yellow because this would make it easy to trace later. Then I imported the image into blender and I traced the two logos using the brush tool and applied the build modifier to the object, which creates the effect of the lines being drawn. I also added the noise modifier to the object which gives the lines a slight shake so there is constant movement in the video.
Taking the overhead shot of the vinyl player was quite difficult, I had to place a tripod over a table and tie it down, then place the vinyl player underneath so I could have a perfectly level image, otherwise the centre would not be a perfect circle when it spun. 5 light sources were needed for the lighting.
I printed out a piece of paper in the colour of the sun in the album cover and cut a circle out to cover the white sticker on the vinyl. I added a faded transition on premiere pro so this video morphed into the animation of the sun
The tower in this image took a very long time to get right, and I had to erase the pencil lines a few times. I didn't want to get rid of the imperfections because this wouldn't fit with Hayes' sketchbook style. To have this reflected in my digital image I made a copy of the tower, and moved it a few pixels to the left, then lowered the opacity, so if you look close it will look like faint pencil lines that have been rubbed out.
One thing I thought worked well on this video were the transitions between real life and animation and mixing the two, which I think I demonstrated well with the animated text edited to appear behind the real life vinyl. I also really liked using Haynes style: he works quickly from real life subjects so he has quite a rough, informal style and is not focused on photorealistic proportions, but more about drawing viewers towards details, which his pictures are full of. His pages are always very full and he leave very little empty space, filling the page with as much detail as possible. Something I would want to improve would be to have created longer animations for the people- this would mean I could make the camera movement slightly slower and the animations would look smoother. Contrasting colours are used to separate different parts of his subjects, making the viewer focus on them as individuals and how they all happen to have fitted together to create the image. I tried to include this on my picture with the bus - the building in the foreground is one object, as is the bus, and the towers in the distance, but at that time and from that point of view they all come together to create that particular photo.