Business Plan

The facts:

• 4.8 million Americans use a walker

• Falls related to assistive devices 87% of elderly falls are attributable walker use

• People develop back pain with a walker due to positioning of arms and spine

The solution:

• An affordable smart walker designed to reduce back pain and correct posture

The Franny is an upper walker frame type that was engineered with user comfort being a high priority. Existing upper walker frames cost around $550, while the cost to create a prototype of the "Franny" cost $480. The cost to manufacture will reduce that cost, even more, thus will have more leverage to make our retail price more competitive.

With a growing number of walker users as the years progress, we have estimated a conservative 5% stake on the upper walker frame market. With a profit margin of 33% and a net profit of $300 per sale of each walker with a retail price of $500, we can project our earnings for the next five years to be $72,000,000.