Conclusion

The responses to this study indicate that people have varied conceptualizations about what television is in the modern landscape. Some have completely reconceptualized what they think of television because streaming services are the only way they consume television content. The practice of cord-cutting was a heavily addressed concept and several respondents stated that they have fully transitioned into a streaming only means of watching television. This study shows that the concept of television is fluid and specific to individual experiences, practices, and habits.

People emphasized factors such as accessibility, variety, convenience, binge-watching, and lack of commercials as characteristics that they emphasize with regard to streaming services. These traits of streaming were stated consistently throughout all interviews. While viewing habits differed, people expressed that binge-watching is a key part of streaming services and that it is something that has become a socially acceptable method of watching television.

A significant amount of prior research about the television landscape has been conducted surrounding the themes of changing business practices, binge-watching, technological developments, television flow, and audiences. Future research might be concerned with studying the impact of a further decentralized television landscape that is defined by an over-abundance of streaming platforms and the effect that this will have on the entire industry.