How to Build an Aesthetically Pleasing IG Grid

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Step 1 - Establish your look.

Consider asking the questions... "What do we want consumers to take away from our profile?", "What are the main visual elements that make our brand different than competitors?", "How can we implement those visual elements without overwhelming the consumer?"

Identifying these key takeaways will allow there to be two-way communication between viewers and the internal team of the brand being highlighted. Consumers will have the same outlook on the mission, engagement, and voice as the brand itself, ultimately creating a stronger bond.

Step 2 - Be Intentional.

A little planning goes a long way. Take the extra few hours to sit down as a team and decide the intentions of your social media presence. While the overall look is important, having a cohesive strategy for the content being posted can enhance the personality of your brand online.

Often brands consider posting content that highlights achievements, events, new products, the latest campaign, a new commercial, internal team members, leadership roles, or interns. All of these can be crucial to how a consumer views the brand in the market overall, however, without being intentionally its easy for consumers to get lost in the conversation. Too much content can be overwhelming and in some cases, completely turn consumers away.

Step 3 - Plan ahead.

Content calendars can be a great place to start looking at the new aesthetic the team has decided to move forward with. Understanding the visual components from a wider perspective can help overlook any mistakes during the strategizing process.

Brands can approach a calendar from many directions. If you find some room in your budget, social media management platfroms can be a great place that has all the logistics already figured out. These platfroms create contracts on monthly or annual contracts and offer resources for companies to dive into when trouble arises or they've got the basics figured out. On the other hand, if the budget is pretty tight or even non-existent, take advantage of free resources like Google Spreadsheets or Google Slides. With these sites, marketers can map input images and captions in whatever format looks best to the team. Organization may get tricky and you don't have the luxury of scheduling posts but these formats allow for easy sharing and edits amongst the greater team.

Step 4 - Don't become a stranger.

As marketing professionals, our work is often moving at a quick pace and changes frequently. Don't forget to check in on your original plans for the aesthetic of the grid.

Social media is constantly evolving, but it's important to remember what each platform offers consumers and where you as a brand fit in to those expectations. Instagram is important to consumers are they consider purchases in various markets, therefore keeping up with your visual identity and aligning your mission will leave the consumer certain of who you are in their consumer journey.

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