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This topic was inspired by my appreciation for the beauty in simple things. While I love social media and everything digital marketing and advertising, spending time being active, exploring local events or attractions & traveling are the driving factors in my social media usage. I prefer to spend my time using social platforms to share moments of my life in their most perfect element and exploring those shared by others. I have always wondered if other consumers feel the same.
This topic was inspired by my appreciation for the beauty in simple things. While I love social media and everything digital marketing and advertising, spending time being active, exploring local events or attractions & traveling are the driving factors in my social media usage. I prefer to spend my time using social platforms to share moments of my life in their most perfect element and exploring those shared by others. I have always wondered if other consumers feel the same.
I felt that this topic would be of importance to scholarly research because Instagram has secured a leading position amongst numerous social media platforms. Consumers have relied heavily on forms of online shopping since the disruption of the COVID-19 pandemic, which could be argued as just a realization for many that they prefer online methods. This topic sought to combine a love for the beauty of simple things and the driving forces behind the usage and engagement with visually appealing, advertising content.
I felt that this topic would be of importance to scholarly research because Instagram has secured a leading position amongst numerous social media platforms. Consumers have relied heavily on forms of online shopping since the disruption of the COVID-19 pandemic, which could be argued as just a realization for many that they prefer online methods. This topic sought to combine a love for the beauty of simple things and the driving forces behind the usage and engagement with visually appealing, advertising content.
To contact the researcher, please email cmann969@mail.endicott.edu
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