This project discusses the role of authenticity cues, self-disclosure, and engagement practices by the influencers in developing the parasocial relationships and reaction and co-construction of the relationships by the followers in their daily interactions with social media. By using content analysis of the influencers' content and commenting behavior of followers, this study provides an understanding of the emotional and relationship processes that make the lifestyle fitness influencer culture so powerful. The results may be useful to influencer marketers, followers of lifestyle fitness influencers, content creators, and researchers aiming to gain a better insight into the importance of perceived intimacy in digital media.