References
Barreto, A. M. (2015). The word-of-mouth phenomenon in the social media era. International Journal of Market Research, 56(5), 631-654.
https://doi.org/10.2501/IJMR-2014-043
Best luxury brands 2022: The most popular designer brands in the world. (2022, June 5). Common Cents Mom. https://www.commoncentsmom.com/best-luxury-brands/
Bharti, M. (2021). E-business through social media: An instagram page attribute-conversion model in context of fashion apparel industry. Global Business Review, 22(4), 1-17. https://doi-org.proxy18.noblenet.org/10.1177/09721509211038832
Boateng, H., & Okoe, A.F. (2015). Determinants of consumers’ attitude towards social media advertising. Journal of Creative Communications, 10(3), 248–258. https://doi.org/10.1177/0973258615614417
Booth, N., & Matic, J. (2012). Mapping and leveraging influencers in social media to
shape corporate brand perceptions. Corporate Communications: An International Journal, 16(3), 184-191. https://doi.org/10.1108/13563281111156853
Cabigiosu, A. (2020). An overview of the luxury fashion industry. In P. Macmillan (Ed.), Digitalization in the luxury fashion industry (pp.9–31). Palgrave Macmillan.
doi: 10.1007/978-3-030-48810-9_2.
Caïs, C. (2021, July 15). Council Post: Luxury Brands And Social Media: When Less Is More. Forbes. https://www.forbes.com/sites/forbesagencycouncil/2021/07/15/luxury-brands-and-social-media-when-less-is-more/?sh=246b6c7d55f4
Carah, N., Brown, M.G., & Hickman, S. (2022). Optimizing looking and buying on instagram: tracing the platformization of advertising and retail on mobile social media. Television & New Media, 23(6), 1-17. https://doi.org/10.1177/15274764221123033
Caveney, L. (2021, June 14). Guide to customer journey stages and how to track them. Ruler Analytics. https://www.ruleranalytics.com/blog/content-marketing/customer-journey-stages-guide/
Davis, C. S. (2017). Straight talk about communication research methods. Kendall Hunt.
Dauriz, L., Remy, N., & Sandri, N. (2014). Luxury shopping in the digital age. McKinsey. https://www.mckinsey.com/~/media/McKinsey/Industries/Retail/Our%20Insights/Luxury%20shopping%20in%20the%20digital%20age/Luxury_shopping_in_the_digital_age.pdf
Decker, A. (2022). How to Create a Great Social Media Strategy Plan in 2022. Hubspot. https://blog.hubspot.com/marketing/social-media-strategy-for-your-business#:~:text=A%20social%20media%20strategy%20is
Donaldson, B. (1995). Customer service as a competitive strategy. Journal of Strategic Marketing, 3(2), 113-126. https://doi.org/10.1080/09652549500000007
Farrell, J. R., Campbell, C., & Sands, S. (2022). What drives consumers to engage with influencers? Segmenting consumer response to influencers: Insights for managing social-media relationships. Journal of Advertising Research, 62(1), 35–48. https://doi.org/10.2501/JAR-2021-017
Faruk, M., Rahman, M., & Hasan, S. (2021). How digital marketing evolved over time: A bibliometric analysis on scopus database. Heliyon, 7(12), 1-9. https://doi.org/10.1016/j.heliyon.2021.e08603
Gupta, S. & Kim. H., (2010). Value-driven internet shopping: The mental accounting theory perspective. Journal of Psychology and Marketing. 27(1), 13 - 35. https://doi.org/10.1002/mar.20317
Hughes, C., Swaminathan, V., & Brooks, G. (2019). Driving brand engagement through online social influencers: An empirical investigation of sponsored blogging campaigns. Journal of Marketing, 83(5), 78–96. https://doi.org/10.1177/0022242919854374
Kàdekovà, Z., & Holienčinovà, M. (2018). Influencer marketing as a modern phenomenon creating a new frontier of virtual opportunities. Communication Today, 9(2), 90–105. https://www.communicationtoday.sk/influencer-marketing-as-a-modern-phenomenon-creating-a-new-frontier-of-virtual-opportunities/
Khang, H., Ki, E.-J., & Ye, L. (2012). Social media research in advertising, communication, marketing, and public relations. Journalism & Mass Communication Quarterly, 89(2), 279–298. https://doi.org/10.1177/1077699012439853
Leung, F. F., Gu, F. F., Li, Y., Zhang, J. Z., & Palmatier, R. W. (2022). Influencer marketing effectiveness. Journal of Marketing, 86(3), 1-23. https://doi-org.proxy18.noblenet.org/10.1177/00222429221102889
Mitchell, A. (1983). The Nine American Lifestyles: Who We Are and Where We’re Going. Macmillan.
Nizri, E. (2022, March 1). Council post: Macro-influencers vs. micro-influencers: The great social media debate. Forbes. https://www.forbes.com/sites/forbestechcouncil/2022/03/01/macro-influencers-vs-micro-influencers-the-great-social-media-debate/?sh=451d8e985286
Nurfadila, S. (2020). Impact of influencers in consumer decision process: The fashion industry. Interdisciplinary Journal on Law, Social Sciences and Humanities, 1(2), 1–14. https://doi.org/10.19184/ijl.v1i1.19146
Pew Research Center. (2021, April 7). Social media fact sheet. Pew Research Center. https://www.pewresearch.org/internet/fact-sheet/social-media/
Regan, M. (2021, May 21). Louis vuitton is doing it right. Linkedin. https://www.linkedin.com/pulse/louis-vuitton-doing-right-michael-regan/
Roca, C. (2022, August 27). Marketing eras | The 5 eras of advertising. The Power Business School. https://www.thepowermba.com/en/blog/5-eras-of-marketing
Roth, H. (2021, November 19). Chanel’s brand & marketing strategy. Neuroflash. https://neuroflash.com/blog/chanel-brand-marketing-strategy/
Schneier, M. (2014, April 9). Fashion in the age of instagram. The New York Times. https://www.nytimes.com/2014/04/10/fashion/fashion-in-the-age-of-instagram.html
Shepherd, J. (2022, February 16). Luxury brand social media marketing. The Social Shepherd. https://thesocialshepherd.com/blog/social-media-luxury-brands
Snyder, C. R., & Fromkin, H. L. (1977). Abnormality as a positive characteristic: The development and validation of a scale measuring need for uniqueness. Journal of Abnormal Psychology, 86(5), 518–527. https://doi.org/10.1037/0021-843x.86.5.518
Straker, K. and Wrigley, C. (2016). Emotionally engaging customers in the digital age: the case study of “Burberry love.” Journal of Fashion Marketing and Management, 20(3), 276-299. https://doi.org/10.1108/JFMM-10-2015-0077
The definition of luxury products. (n.d.). Upmarkit.
https://upmarkit.com/concept-of-luxury-brands/definition-of-luxury-products
The four stages of the customer journey. (n.d.). Right Source Marketing. https://www.rightsourcemarketing.com/glossary/what-is-customer-journey/
The science of social media - persuasion techniques. (n.d.). Rich Media. https://www.richmedia.com/richideas/articles/the-science-of-social-media-persuasion
Top social media marketing strategies for luxury brands. (2022, March 15). Cooler Insights. https://coolerinsights.com/2022/03/social-media-marketing-luxury-brands/
Trivedi, J. P. (2018). Measuring the comparative efficacy of an attractive celebrity influencer vis-à-vis an expert influencer - a fashion industry perspective. International Journal of Electronic Customer Relationship Management, 11(3), 256-271. https://doi.org/10.1504/ijecrm.2018.10014889
Vangelov, N. (2019). Efficient communication through influencer marketing. Styles of Communication, 11(1), 72–83.
Verma, S., & Yadav, N. (2021). Past, present, and future of electronic word of mouth (EWOM). Journal of Interactive Marketing, 53(1), 111–128. https://doi.org/10.1016/j.intmar.2020.07.001
Vinerean, S., & Opreana, A. (2019). Social media marketing efforts of luxury brands on instagram. Expert Journal of Marketing, 7(2), 144-152.
Voorveld, H. A. M. (2019). Brand communication in social media: a research agenda. Journal of Advertising, 48(1), 1–13. https://doi.org/10.1080/00913367.2019.1588808
To see the Author's Note, click below.