The software programs below allow content creators and brands to view the engagement rate on their Instagram posts. Using software to track the performance of Instagram posts is beneficial to marketers as it shows them which marketing tactics are performing well and which ones are not. With the rise of AI, these platforms will most likely continue to develop their software and have enhanced accuracy.
Photo by Hubspot Blog.
Hubspot is a CRM platform that has been around since 2005. Hubspot is a software that helps connect marketing, sales, content management, and customer service. Hubspot can be utilized by luxury fashion marketers and influencers in the industry when looking to post content on Instagram because it allows users to schedule Instagram posts and change publishing plans in order to boost engagement. Another advantage of Hubspot as an Instagram analytics tool is that it has a social reporting tool so that marketers or influencers can see how well their posts did on other platforms compared to Instagram.
Link: Hubspot
Sprout Social is another Instagram analytics software that helps users manage their social media accounts. When a marketer or content creator signs up for an account, they can use this tool to see their Instagram performance, One of the key features of this software that would be beneficial to luxury fashion marketers is the feature that allows them to monitor the performance of certain hashtags and track campaigns.
Link: Sprout Social
Photo from SproutSocial.com
Photo from DPReview
Influencers and marketers can use Iconosquare when they want social media reports and a detailed analysis of how their Instagram posts are doing. Brands such as Vogue and L’oreal use this analytics software. An amazing feature of this software for luxury fashion marketers is the ability to collaborate with a team while using the platform.
Link: Iconosquare
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