Ang, C. (2020, September 28). Ranked: The 50 most popular fast food chains in America. Visual Capitalist. https://www.visualcapitalist.com/top-50-fast-food-chains-ranked/
Aslam, S. (2021, January 3). Instagram by the numbers: Stats, demographics & fun facts. Omnicore. https://www.omnicoreagency.com/instagram-statistics/
Auxier, B., & Anderson, M. (2021, April 7). Social media use in 2021. Pew Research Center. https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/
Daugherty, T., Eastin, M. S., & Bright, L. (2008). Exploring consumer motivations for creating user-generated content. Journal of Interactive Advertising, 8(2), 16–25. https://doi.org/10.1080/15252019.2008.10722139
Davis, C. S., & Lachlan, K. A. (2017). Straight talk about communication research methods (3rd Edition). Kendall Hunt.
Geurin, A. N., & Burch, L. M. (2017). User-generated branding via social media: An examination of six running brands. Sport Management Review (Elsevier Science), 20(3), 273–284. https://doi.org/10.1016/j.smr.2016.09.001
Javed, M., Malik, F. A., Awan, T. M., & Khan, R. (2021). Food photo posting on social mediawhile dining: An evidence using embedded correlational mixed methods approach. Journal of Food Products Marketing, 27(1), 10–26. https://doi.org/10.1080/10454446.2021.1881861
Kim, M., & Song, D. (2018). When brand-related UGC induces effectiveness on social media: The role of content sponsorship and content type. International Journal of Advertising, 37(1), 105–124. https://doi.org/10.1080/02650487.2017.1349031
Knoll, J., & Proksch, R. (2017). Why we watch others' responses to online advertising: Investigating users' motivations for viewing user-generated content in the context of online advertising. Journal of Marketing Communications, 23(4), 400–412. https://doi.org/10.1080/13527266.2015.1051092
Lawrence, B., Fournier, S., & Brunel, F. (2013). When companies don’t make the ad: A multimethod inquiry into the differential effectiveness of consumer-generated advertising. Journal of Advertising, 42(4), 292–307. https://doi.org/10.1080/00913367.2013.795120
Lee, N., & Seltzer, T. (2018). Vicarious interaction: The role of observed online communication in fostering organization-public relationships. Journal of Communication Management, 22(3), 262–279. https://doi.org/10.1108/JCOM-11-2017-0129
Mayrhofer, M., Matthes, J., Einwiller, S., & Naderer, B. (2020). User generated content presenting brands on social media increases young adults’ purchase intention. International Journal of Advertising, 39(1), 166–186. https://doi.org/10.1080/02650487.2019.1596447
Nanne, A. J., Antheunis, M. L., & Noort, G. V. (2021). The role of facial expression and tie strength in sender presence effects on consumers’ brand responses towards visual brand-related user generated content. Computers in Human Behavior, 117, 1–11. https://doi.org/10.1016/j.chb.2020.106628
Pitts, M. (2015, May 7). 3 Marketing lessons from the “Share a Coke” campaign. MayeCreate Design. https://mayecreate.com/blog/3-marketing-lessons-from-the-share-a-coke-campaign/
Qiao, F. (2019). Conceptualizing interactivity on social media and exploring the effects of interactivity on consumers’ engagement with online social-interactions. Online Journal of Communication and Media Technologies, 9(3), 1–13. https://doi.org/10.29333/ojcmt/5781
Schivinski, B., & Dabrowski, D. (2016). The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications, 22(2), 189–214. https://doi.org/10.1080/13527266.2013.871323
Taecharungroj, V. (2017). Starbucks’ marketing communications strategy on Twitter. Journal of Marketing Communications, 23(6), 552–571. https://doi.org/10.1080/13527266.2016.1138139
Vaccaro, A. (2014, October 15). When does a restaurant become a chain? Boston.com https://www.boston.com/news/business/2014/10/15/when-does-a-restaurant-become-a-chain/
Valentini, C., Romenti, S., Murtarelli, G., & Pizzetti, M. (2018). Digital visual engagement: Influencing purchase intentions on Instagram. Journal of Communication Management, 22(4), 362–381. http://doi.org/10.1108/JCOM-01-2018-0005
Wang, X., & Li, Y. (2017). How trust and need satisfaction motivate producing user-generated content. Journal of Computer Information Systems, 57(1), 49–57. https://doi.org/10.1080/08874417.2016.1181493
You, Y., & Joshi, A. M. (2020). The impact of user-generated content and traditional media on customer acquisition and retention. Journal of Advertising, 49(3), 213–233. https://doi.org/10.1080/00913367.2020.1740631
Yu, J., & Ko, E. (2021). UGC attributes and effects: Implication for luxury brand advertising. International Journal of Advertising, 40(6), 945–967. https://doi.org/10.1080/02650487.2021.1898773
Click below to read the author's note:
Home Literature Review Research Programs for Analyzing Social Media Conclusion References Author's Note