The movie snippets edited and compiled provides no sensory fulfillment or caters to aesthetic consciousness. The primary objective is to spot the implicit or hidden folk elements in the media through the Rasa Theory. The theory is the linking factor between Folklore and Media as both involve performance, storytelling and visual elements. The screenings consist of snippets of nine movies from nine different industries and each representing a rasa.
"Namma Ooru Thiruvizha", a government initiative, brings together folk artists of specific regions. It provides a space for artists to showcase their talents through the art and culture of Tamil Nadu. This event happened in Salem for two days where around 500 artists performed 20+ folk art forms.
As a part of promoting Vachana, an annual conference, a few of us setup a stall focussing on the sustainable nature of folk art forms.