Business Marketing

Bringing Marketing Best Practices to the Classroom

Imagine learning the secrets of selling and advertising right in school! Teaching marketing isn't just about ads; it's unlocking the magic behind convincing people to love and buy things. As part of our Business and Digital Marketing pathway, you will be in the driver’s seat of creating a marketing strategy and plans for strategic communications for the Maconaquah student body. In this course pathway, you will work to develop business communications skills, asset production through graphic design, and client-based deliverables through working with various organizations within MHS to promote their events. Upon completion of this program, you will have the opportunity to complete industry-standard certifications, possible school enrollment or workplace placement, and a career-ready media portfolio. Maconaquah has a plethora of opportunities for students, it is our job to promote those opportunities.

Course Offerings

Principals of Business Management

PRIN BUS

Grade: 9-10-11-12

Semesters:2

Credits:2

Prerequisites: None

Principles of Business examines American business including business ownership, organization principles and problems, management, control facilities, administration, financial management, and development practices of American business enterprises. This course will also emphasize the identification and practice of the appropriate use of technology to communicate and solve business problems and aid in decision making. Attention will be given to developing business communication, problem-solving, and decision-making skills using Microsoft Word, Excel, Access, and PowerPoint.

Elective - Course#498/498H - NLPS#4562

Marketing Fundamentals

MRKT FUND

Grade: 10, 11, 12

Semesters: 2

Credits: 2

Prerequisites: Principles of Business Management

Principles of Marketing provides a basic introduction to the scope and importance of marketing in the global economy. Emphasis is placed on oral and written communications, mathematical applications, problem-solving, and critical thinking skills as they relate to advertising/promotion/selling, distribution, financing, marketing-information management, pricing, and product/service management.

Elective - Course# 502/502H DOE# 5914

Digital Marketing

DGTL MARK

Grade: 10-11-12

Semesters 2

Credits: 2

Prerequisites: Principles of Business Management and Marketing Fundamentals

Digital Marketing provides an introduction to the world of e-commerce and digital marketing media. The course covers how to integrate digital media and e-commerce into organizational and marketing strategy. Students will explore e-commerce applications and the most popular digital marketing tactics and tools. Emphasizes familiarity with executing digital media, understanding the marketing objectives that digital media can help organizations achieve, and establishing and enhancing an organization’s digital marketing presence.

Elective - Course# 497/497H DOE#7145