Previous case study of Premium Platform Japan

Premium Platform Japan has been conducting integrated media planning trials since 2021. Please take a look at the first report released at the Sendenkaigi SIMC webinar on 9 June 2021.

【Paravi’s case study on the latest integrated media planning: TV x Web x DOOH – Triple Media Attribution】

Speakers：Emi Funabiki, Premium Platform Japan / Akane Koike, Dentsu / Hiroki Yoshida, PORTO

Moderator: Hiromi Nishinakamura, LIVE BOARD

At the Sendenkaigi SIMC webinar