White paper

Solution

Proven App Download Uplift with OOH ads:

5 effects observed.

In the second half of 2022, as the effects of the COVID-19 wore off, people had returned to the streets. Coincidentally DX trends have also accelerated at the same time, bringing new value to Out Of Home (OOH) media. The digitisation of OOH is not just a change of format from still to video, it is a continuous evolution that has certainly brought significant benefits to advertisers.

UPDATE 

Proven App Download Uplift with OOH ads

Issues

・Difficult to reach the target segment (male).

・New customer acquisition/ Dormant customer activation 

Solutions

DOOH ads（PORTO Premium DOOH）

5 effects observed.

・App Download_10% increase in overall app download rate

・Male Target_Male users up 15% (especially in their 50s, up50%)

・Dormant Customer_Dormant Customer

・App activation_ App activation rate

・Kanto Area_Dramatically increase Kanto area efficiency by region

CLIENT/CaseStudy

Survey overview

Advertiser：Premium Platform Japan, Inc.

Ad content：Paravi, https://www.paravi.jp/

Campaign period：2022/7/18 ～ 2022/7/25

Survey period:：2022/7/18 ～ 2022/7/28

Survey details:：Comparison of Paravi app download and launch rates between ad exposed and non-exposed groups.

Samples：ad exposed group/99,488, non-exposed group/99,488


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