RESEARCH

 The Research Phased Process-

1. Framing of Research Objectives. Some Research Objectives Include-

1.1 To analyse the different types of fibres currently used in the making of textile products in India and produce a ‘Sustainability Factor’ Scale based on the Life-Cycle Assessment of the Fibres.

1.2 To understand the motivation and decision-making process of consumers while making clothing choices.

1.3 To assess the material composition of different types of clothing in Fast fashion retail outlets of Delhi.

1.4 To analyse clothing labels available in the market based on the care and maintenance of the clothes.

1.5 To Understand consumers attention to clothing labels and the general perspective of an urban consumer towards care and maintenance of clothing, apparel and textile products.

1.6 To analyse the consumer purchase behaviour in the market, a case of comparative analysis of Indian Handicrafts vs. Fast fashion brands.

2. Desk Study and Literature Review

A structured approach to objectives and aim of the study will allow the researchers to focus on the purview and outline to conduct a desk study on the relevant material available in the scientific knowledge and general documented evidence.

3. Data Collection

This phase will be approached based on the objective of the research paper. A survey method of the target group will provide a rich source of data pool. A rough sample size of 200 individuals for a survey is targeted in the age group of 16-30 years living in an urban city. A Survey will be conducted based on the set objectives and sample collection tools will be appropriately used.

4. Data Analysis

An analysis report will be generated, one for each objective at the stage of the study that will enrich the scope of the research and provide different synthesis focal points for publishing different research papers/articles.

5. Reporting and Documentation

The end goal of the Research project is to document and report the findings of the study keeping in mind the objectives of the study and the ethics of research and documentation process.

6. Future goals

The findings of the project may help us to identify gaps in the consumer-market approach, will help the researchers to publish and furnish research articles and papers in journals with the documented results that will replenish the existing research data, and will help corporates and the consumers to identify the current market influences in sustainable clothing and consumption patterns.