Purpose
Purpose
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The aim of this Research project is to process the fabric psychology and consumption patterns of urban consumers aged 16-30 years living in urban centres of India. The project will be dedicated to publishing research entities such as papers, articles, and chapters in journals and online platforms in context to the fabric perception and consumer orientation towards sustainable clothing consumption. Understanding where the fabric is sourced from, what is the motivation of purchase and what are the decision-making factors and inspirations for the consumers living in Indian metropolitans.
People Involved
SAMRIDHI GUPTA
SAMRIDHI GUPTA
M.Sc. Resource Management and Design Application,
Lady Irwin College, University of Delhi
DARSHNIKA ARYA
DARSHNIKA ARYA
M.Sc. Fabric and Apparel Science,
Lady Irwin College, University of Delhi
Project Objectives
Project Objectives
Understand various nuances of fashion sustainability through evidence based research into the nuances of the textiles and consumer behaviour.
Explore the Indian handicrafts and fast fashion markets and related consumer behaviour,
Contribute to the limited Academia in Fabric psychology, Consumer behaviour, and purchase decision.
Adding valuable Data to the existing research database on sustainability of clothing and purchase behaviours of urban consumer.
DISCLAIMER
This Project is currently completely self-funded, undertaken completely out of goodwill and keen interest of the people involved in the project. Our team, however, is open to discussing any possible collaboration and sharing our findings with like-minded organisations and individuals as an attempt to bring a positive change in the fashion consumption and textile manufacturing industry. If you are looking forward to a similar interest in fashion sustainability, kindly get in-touch!
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