The American Ethos & American dreams in Ads
#1 Chrysler Super Bowl 2012—Halftime
Whitman's original text "America": https://www.poetryfoundation.org/poems-and-poets/poems/detail/53091
#4 Levis: O Pioneers! (Whitman)
Whitman's original text "Pioneers! O Pioneers!": http://www.bartleby.com/142/153.html
#5 Levis: The Laughing Heart (Bukowski)
Bukowski's original text "The Laughing Heart": http://thebestamericanpoetry.typepad.com/the_best_american_poetry/2008/11/the-laughing-he.html
#6 Apple: iPad Air/Your Verse (Whitman)
Original narration from the film Dead Poets Society: https://www.youtube.com/watch?v=aS1esgRV4Rc
In his speech during the film, Mr. Keating is citing Whitman's "O Me! O Life!": https://www.poetryfoundation.org/poems-and-poets/poems/detail/51568
#7 Volvo: S90/Song of the Open Road (Whitman)
Original poem "Song of the Open Road": http://www.bartleby.com/142/82.html
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Past years questions...
How does this "text" extol and/or question one of our American Dreams?
What do you see? Why are you meant to see this [commercials are carefully constructed/edited, right]?
What do you hear? Why are you meant to hear this?
What is the camera doing in certain shots? Why?
What is the lighting like in certain shots? Why?
What the narrator saying? Why? How/when the narration ever combine meaningfully with the visuals?