Projects Overview

The "Listening to Online Reviews" project analyzes Sephora reviews to uncover trends in star ratings, sentiment, and customer feedback using RStudio.

The "Predicting Buying Decisions" project involves building a predictive model for an online book club subscription based on customer purchase history.

The "Customer Lifetime Value" project uses Excel-based modeling to estimate how much value a single streaming customer brings over time, and evaluates whether major content investments like The Office are financially justified based on CLV calculations.

The "Marketing Analytics Process" project outlines a full analytics strategy for Stern & Cohen, a workers' compensation law firm, using the MAP framework to track lead sources, case value, and marketing ROI across digital and traditional channels.

The "Promoting Digital Presence" project focuses on building and optimizing a personal marketing website. It includes Google Analytics tracking, a full SEO audit, email marketing strategy with A/B testing, and a mock Google Ads campaign to drive traffic and visibility.