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Importance of colours
Importance of colours
Colour has a huge impact on our emotions, our perceptions, and our spiritual and physical well being. When choosing colors for your brand, color will represent you, your business, and your message, so it is important to know whether you are choosing the right color? Understanding the meaning behind color is important.
Red Color
Red is a very vibrant colour that signifies passion, love, courage, happiness on one end; danger, blood & violence on the other side, both strongly. So, it is a coin with two sides, broadly love and war. This is the uniqueness of red.
Use of red colour in our daily life
Use of red colour in our daily life
Tomatoes, cherries and carrot are very good for health and all of them are red in colour. Red chile give a very good taste to the food
Traffic signals have red colours in it. The reason behind this is to stop the vehicles because this colour scatters the least in the air molecules. Hence it is also visible in rain and fog. It is also the international color for stop.
Teachers use red pen while checking, because red is an attention seeking colour and is quickly shown on the answer sheets.
Red is the most popular colour used on flags in the world. Approximately 77% of all flags include red.
RED COLOR AS A STRENGTH
RED COLOR AS A STRENGTH
Red Colour is a Colour of love and affection
Red is the colour of love which is used by the couples for displaying their love and affection by giving red roses and other red things to each other. Red balloons as well as red dresses are associated with true love on Valentine's day.
Red Colour is a sign of Good Omen
In Indian culture, red is a very holy colour and is considered as a sign of good omen. It is associated with the beautiful and pious bond of marriage indicating the start of new life. Also, for any spiritual events like pooja or festivals like Diwali, Kumkum is considered to be a very essential part of the pooja.
Red Colour is a sign of Power
Red is seen as a colour of power and therefore business people use it as colour of their tie and it is the red carpet for the celebrities and VIPS. It is also used to represent socialism. The oldest symbol of socialism, the Red flag dates back to 18th century & the French revolution- 1848.
Use of red colour for Branding
Red is used by some corporate companies, for example Coca-Cola: Coke used red to represent happiness, power, freedom & liveliness. Red can stimulate appetite, which makes it an excellent choice for branding a food or drink. This shows that colours are not meant for just visuals but they will impact subconsciously the psychology of a person & play an integral part in the success of the brand/ product.
RED COLOUR AS A WEAKNESS
RED COLOUR AS A WEAKNESS
War and Blood
If white is said to be associated with peace, then red signifies war, blood bath, terrorism and likewise. Mainly, because our blood is red, and seeing blood signals a warning. So red, is associated with a warning reaction, one's injured and must be attended immediately. Lots of blood means a probable death, so it's also a reaction to a dangerous situation.
Anger
As and when people get angry their face gets red with anger. A red angry face can never be said well in any case. Also, signs of danger and stop are in red colour too, as mentioned before.
Red Colour Is a Sign of loss
While green is the colour for profit, red is a colour used to represent the loss in the value of a particular share in the stock market. The saying “in the red” means losing money, no money, or overdrawing your account at the bank and is thought to come from the feelings of stress and anxiousness.
Red Colour is the Last word in VIBGYOR
It is the last word in VIBGYOR signaling it’s the end of all the colours of life.
Red Colour is both the sign of good and bad
Red Colour is both the sign of good and bad
The colour red is an intense colour that is packed with emotion ranging from passionate, intense love to anger and violence — representing both cupid and the devil. It is a strong, stimulating color that represents excitement and energy.
Some popular phrases about red colour
The phrase “paint the town red” is associated with celebration, partying, fun, and excitement.
The phrase “red flag” is often used in reference to a warning of danger, problems, fighting, and war.
Thus, red is the colour of life and it becomes threatening to life when the red in the body gets low at some point of time. If it is good at some point then it bad at times too. And perhaps this is what everything is all about.
Other Discursives on Colour
Other Discursives on Colour
Ideas for a discursive on the topic of colour
Ideas for a discursive on the topic of colour
1. “Does Colour Influence Human Emotion?”
Discussion Points:
YES: Colour psychology suggests that colours can evoke emotional responses (e.g., blue = calm, red = anger or passion).
NO: Emotional responses are culturally constructed; not everyone responds the same way to a colour.
Neutral View: While some basic associations may exist, individual experience and context play a larger role.
2. “Is Colour Perception Objective or Subjective?”
Discussion Points:
Objective View: Colour is based on light wavelengths and is measurable scientifically.
Subjective View: Perception of colour varies—e.g., colour blindness, lighting, cultural interpretation.
Middle Ground: Colour exists as a physical property, but human perception adds layers of subjectivity.
3. “Should Colour Be Used to Symbolise Meaning in Literature and Media?”
Discussion Points:
YES: Colour symbolism (white for purity, black for evil) enhances storytelling and emotional impact.
NO: Over-reliance on colour can be clichéd or culturally insensitive; symbolism may not translate globally.
Critical View: Symbolism should be contextually appropriate and open to reinterpretation.
4. “Is the Categorisation of Colour in Language Limiting or Helpful?”
Discussion Points:
Helpful: Naming colours helps communication, education, and creative industries.
Limiting: Some languages have fewer colour terms; perception is influenced by what can be named (Sapir-Whorf hypothesis).
Linguistic Perspective: Language shapes experience, but doesn't fully define it.
5. “Should Colour-Based Aesthetics Be Prioritised in Design Over Function?”
Discussion Points:
YES: Aesthetic appeal affects user engagement and emotional connection.
NO: Function should take precedence—accessibility, usability, and purpose are more important.
Balanced View: Effective design merges both aesthetic colour theory and practical function.
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