Business and Marketing Education

This pathway generally prepares individuals to practice the profession of accounting and to perform related business functions. This includes instruction in accounting principles and theory; financial accounting; managerial accounting; cost accounting; budget control; tax accounting; legal aspects of accounting; auditing; reporting procedures; statement analysis; planning and consulting; business information systems; accounting research methods; professional standards and ethics; and applications to specific for-profit, public, and non-profit organizations.

This pathway is designed to provide students an advanced level experience that will propel them into the 21st century business world as they serve in positions such as college interns, administrative assistants, graduate assistants, and office managers. Instruction includes areas of fundamental business procedures, human resource management, time management software, workstation management, travel planning, financial reporting, payroll, mail procedures, effective communication skills, and ethical decision-making skills.

This pathway focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. This includes instruction in advertising theory; marketing strategy; advertising design and production methods; campaign methods and techniques; media management; related principles of business management; and applicable technical and equipment skills.

This pathway generally prepares individuals to plan, organize, direct, and control the functions and processes of a firm or organization. This includes instruction in management theory, human resources management and behavior, accounting and other quantitative methods, purchasing and logistics, organization and production, marketing, and business decision making.

This pathway generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. This includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing and applications to specific products and markets.