Weiweijia Educational Farm, located in Xinpu, Hsinchu County, Taiwan, began as a traditional persimmon farm run by a Hakka family. Weiweijia Educational Farm has undergone many changes over time. Since the beginning of the business, the family has faced several challenges. One major problem being that they could not sell persimmons directly to customers, but instead relied on fruit shops and markets. This made it difficult to earn a stable income since prices were controlled by the markets. Later, Taiwan joined the World Trade Organization (WTO), making the import of Chinese products easier. Chinese persimmons, produced at low cost and through mass production, entered the market. However, Wei Wei Jia persimmon dries are better than the Chinese persimmon dries considering the ingredients, carbon foot print, and reliability. As a result, the number of persimmon businesses declined from 23 to only 9 today. The current owner of Weiweijia is the fourth generation to run the family business. He returned to continue the business, feeling that he was responsible for the family enterprise and did not want the business to end with him as the last generation. As he ran the business, he increased public exposure. The farm transformed from a persimmon farm into a major tourist attraction and educational farm in Hsinchu. Weiweijia’s persimmons are produced through traditional and natural persimmon drying techniques, not only keeping its natural taste, but also producing persimmons of high quality.