Lesson 5.1

Key Terms

Amygdala: the part of your brain that helps regulate your stress responses

Prefrontal Cortex: the part of your brain that controls memory, impulses, and thoughts

Retail Therapy: the shopping people do to lift their mood when they’re discontent

Lesson 5.2

Key Terms

Impulse Buying: buying anything without planning to do so in advance

Buyer’s Remorse: a feeling of guilt, regret, or unease after making a purchase

Consumerism: the theory that spending money and consuming goods is good for the economy

Lesson 5.3

Key Terms

Marketing: the process of communicating the value of a product or service to customers
Brand Recognition: the public’s ability to recall and recognize a brand by its logo, jingle, packaging, or name

Lesson 5.4

Key Terms

Manufacturer’s Warranty: a promise from the manufacturer that a product will be replaced or repaired if it’s faulty

Extended Warranty: extra coverage for the repair or replacement of items purchased

Opportunity Cost: the financial opportunity that is lost when you choose to do something else with your money

Lesson 5.5

Key Terms

Card Fraud: the unauthorized use of your debit or credit card number and PIN or the forging of your signature

Identity Theft: the act of fraudulently gaining and using the personal information of someone else, usually for financial gain

Lesson 5.6

Key Term

Contentment: the state of being satisfied with who you are and what you have in life