Embedded Files
Kalo x Rise Case Study
Kalo x Rise Case Study
The FOMO
The FOMO
"Missed one of the best festivals of the year...." - Matthew Maxfield. The FOMO that Kalo creators created was unmatched. This drove other Kalo creators who could not make it, post videos about the festival.
But curating creators and putting them in the right setting, this creates viral moments. Kalo has the access, data, and network to make this happen faster than any agency or other platform out there.
These videos out weighed that negative comments that came after Friday. Pushing the festival on social media as the new "go-to" festival.
The Results
The Results
Kalo partnered with Rise Festival to drive creator-led awareness and ticket sales through authentic social storytelling. Kalo invited 100 creators with a combined following of 197 million, with 86 creators attending and sharing their experiences with a total collective reach of 150.8 million across Instagram and TikTok. In exchange for tickets, creators produced 75+ pre-festival posts promoting Rise with direct ticket links, followed by extensive onsite and recap coverage that showcased the festival’s signature lantern launch and community-driven atmosphere.
Kalo’s network accounted for over 35% of all creators at the festival and generated the event’s top viral videos, driving 110M+ impressions, 17.5M engagements, and an estimated $5.59M in earned media value. With a $0.14 CPM—over 20x more efficient than entertainment industry benchmarks. Kalo delivered massive reach, cultural relevance, and authentic storytelling at unmatched speed and scale.
Page updated
Report abuse