Media Recap

• 123 total grid post across Instagram and TikTok (excluding pre-festival posting)

  • Over 285 IG story posts

  • 75+ pre-festival posts

• 86 creators attended the festival with a total following of 150.8M

Impressions

• 132.7M+ impressions across Instagram and TikTok (excluding Story data or pre-festival posting)

  • Estimated impressions with all posting: 150M+ 

Total Engagement 

• 21,062,115 across Instagram & TikTok

• Total Likes: 19,597,049

• Total Comments: 33,788

• Total Shares: 1,398,571

Estimated Earned Media Value

• $6,859,881.60 total EMV

*CPM = $0.14

*The median Facebook CPM for the Entertainment industry was $4.17 for engagement campaigns and $3.67 for traffic campaigns.

*EMV excludes story and pre-festival posting 

View all posting here