Pantheon Sales Revenue Team Cross-platform Knowledge Manager and Content Strategist
Tech/Platforms included: Guru, Lessonly, Salesforce, Gong, Confluence, Bynder, Google Workspace

• Grew both content usage and Guru platform adoption by 20% and contributed to revenue growth of $250M ARR by designing and implementing knowledge management, content development and governance strategy focused on serving a scaling revenue organization of 180+. Partnered with 30+ cross-functional leaders to audit and eliminate unused content, improve content accuracy and identify gaps in content to be prioritized for development. Reduced overall content by 15%, improved accuracy by 30%.

• Saved each user hundreds of effort hours annually by analyzing content, tools, process and user behavior against GTM strategy and implementing improved user experience (UX). Initiatives included curating user-relevant high-value content and navigation, creating consistent page designs, indexes and templates and implementing enhanced push and pull search functionality.

• Proposed reduced annual sales tech spend by 40% by establishing a governance framework and providing a strategy and recommendation for future enablement tech stack and integrations that eliminated duplicative or unnecessary feature/functions.
  
  

Proofpoint Seismic Sales Enablement Platform Owner and Product Marketing Content Strategist
Seismic Features: Curated Profiles, Pages, LiveSend, LiveDocs & Digital Sales Room Integrations: Salesforce, Outlook & Outreach

• Contributed to Proofpoint’s revenue growth of $1.1B ARR by owning/implementing content strategy, governance and sales operations leveraging Seismic, a sales enablement tool, and by leading critical programs such as: ‘Day in a Life of Sales’ advisory program to inform and help prioritize operational and content development improvements across cross-functional teams: partnering with resident CISO to build an ROI sales tool designed to shorten sales cycle and deliver customer value.

• Achieved 97% seller adoption rate and grew content usage 65% year-over-year by driving senior leadership championship, partnering with over 100 cross-functional contributors to thoughtfully deliver audience-appropriate current and accurate content by following governance policies, and enhancing user experience (UX) by creating branded and easy to use/navigate pages, improving search, share and send functionality, and integrating new features and functionality.
  
  

MBO Partners - Client: Pitney Bowes Seismic Solution Success Manager 

Solution Consultant engaged to design, implement, launch & drive adoption of Seismic Sales Enablement Platform
Seismic Features: Content Folders, LiveSend and LiveDocs Integrations: Salesforce, Outlook and Marketo

• Completed 3 launches (US, Global, Partner) in 4 months for over 2000 users by managing end-to-end efforts, including content migration, platform design and implementation, and creating and delivering communications, education and adoption campaigns

• Increased year-over-year adoption by 25% by implementing new use case features, including Proposal LiveDoc, Salesforce integrated presentation builder and sales stage-aligned, Salesforce predictive content.

• Trained and transformed 60 change-resistant content owners into champions and power users by establishing easy-to-follow governance policies, tool and portfolio taxonomy and meta-tag guidelines, which drove adherence to content strategy and the design of easy-to-use and on-brand landing pages.

IBM Account and Operations Manager 

Account manager and operational leader who managed 30-person global team in the Digital Services Group (internal cost-recovery Creative Agency) that delivered end-to-end creative content and programs servicing hundreds of internal IBM marketing and product management teams and executive leadership

• Consistently recovered $4M in departmental costs by performing precise forecasting, scoping/resourcing and budgeting/billing.

• Increased ROI by 20% by devising a flexible, client-centric resource model maximizing utilization to create more deliverables.

• Achieved and maintained excellent internal client satisfaction ratings, resulting in 75% team growth over 3 years and 90% team retention rate over 9 years, by reconfiguring, standardizing and simplifying team processes within a digitally focused environment.

• Contributed to company-wide operational successes by leading operational development of the customer reference and win program, the sales plays and enablement program (including SalesOne and Partner Content hub), the product development release and announcement program, and marketing content development and reuse program (Content Factory).
  
  

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JKW Marketing Co-founder
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